Amazon sales of Ring/Echo bundle soar by 3,400% as price gets cut from £145 to £50 – customers call it ‘indispensable’

PRIME DAY is just five days away, but the retailer is already spoiling its members with a slew of early deals.

One of the hottest offers comes on the Ring Video Doorbell and Echo Pop bundle, now reduced from £149.98 to just £59.99.

Ring Video Doorbell 2 + Echo Pop,
£59.99 with Prime (was £149.98)

This security bundle is taking centre stage on Amazon’s device movers and shakers list, which spotlights items soaring in popularity.

In just the last day, sales have surged an incredible 3,400% on this smart doorbell and speaker bundle – probably driven by that impressive 66% discount that’s catching everyone’s eye.

But here’s the catch: this deal is only for Prime members as part of Amazon’s early access offers.

So if you’re not already, you’ll need to sign up to Prime to get in on the action.

I’ve covered Amazon Prime Day for a few years now, so I’m pretty familiar with the 48-hour sales frenzy.

While the event is definitely a strategy to hook new members, the sheer number of discounts and subscriber perks make it worth your while.

But if I could give you one tip, it’s to snatch up these Amazon gadgets while they’re cheap.

Prices often take a nosedive during these sales, and nowadays, there’s always a deal around the corner.

Sure, this field of smart tech offers great bang for your buck, but I wouldn’t fork out more than £50 for it.

This Ring deal comes with all the necessities you’d expect from a doorbell these days, including 1080p video, two-way talk, motion detection, and night vision.

The clincher for me here is that it comes with the new Echo Pop, currently priced at £44.99. So, paying shy of £50 for the pair makes it a deal worth adding to the basket early.

It also means you’ll be able to stream music, ask a myriad of questions, and integrate the Ring doorbell into the Alexa ecosystem to use the Pop as an intercom.

These devices have earned a solid 4.5 out of 5 stars, and simply reading the shopper reviews will show you why this deal is worth your attention.

It’s “indispensable” according to one shopper, who admitted: “I don’t know how I lived without it, keeps me informed of comings and goings of visitors, alerts me to trespassers, helps endlessly with deliveries. Really gives you a sense of security.”

Another wrote: “Having a Ring doorbell is life-changing… No more missed packages or answering the door in your PJs, you can see it all from your phone.

“It’s great, there are no cables and it uses my Echo for the sound, easy to install and take off for charging.”

Ring Video Doorbell 2 + Echo Pop,
£59.99 with Prime (was £149.98)

Amazon has been dropping early deals left and right this week, showing a generous spirit even though the sale is five days away.

Last week, Senior Writer Matt Breen caught wind of another surprise from Amazon: a Ring doorbell kit with sales soaring by 350%, slashed from £190 down to £80.

Then, just yesterday, I covered an incredible deal on a Blink smart security kit that plummeted from a hefty £215 to only £74.

I assure you more discounts are coming your way in the coming days, with the best featured on our Amazon device deals page.

For exclusive Prime member offers across all categories, visit our best Amazon Prime Day deals page.

Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discount codes for top chains including Currys, Argos, AliExpress, Dyson and more.

We’re keeping a watchful eye on Amazon’s tech deals over Prime Day and beyond, whether it’s Amazon gadgets or premium brands.

Check out our top picks on our shopping tech hub.