Jones Road Miracle Balm isn’t just Liberty’s bestselling beauty product, it’s their most-bought product across the board.
The brainchild of beauty mogul Bobbi Brown, this minimal, do-it-all balm can be applied effortlessly for an understated flush – and punters love it.
After selling up her eponymous make-up brand in 1995, Bobbi Brown launched Jones Road – a name she spotted on a map during a Hamptons holiday – in 2020
Brown launched Jones Road with the mission of becoming the ‘Swiss army knife’ of make-up, with products that do it all, and do it well.
Ever since, the make-up label has climbed in popularity and now boasts nearly 60 products across make-up, skincare and tools.
Miracle Balm, Jones Road’s bestselling product, has clocked up thousands of customer reviews and millions of views across social media.
However, the comments sections remain divided, with Miracle Balm seemingly a marmite product.
So, I’ve put it to the test – here are my honest thoughts on Miracle Balm, alongside other hero products from the Jones Road range.
Jones Road Shimmer Face Oil in Pink Opal, £34, Liberty
Jones Road is centred around fresh-faced, barely-there make-up, so I tossed my foundation aside and instead prepped my face with Jones Road Shimmer Face Oil in Pink Opal.
Whilst this is the first time I’d covered my face in a pink, shimmering serum, it possibly won’t be the last.
Designed to prime, prep and illuminate the skin, this face oil bridges the gap between skincare and make-up.
Formulated with moisturising, softening jojoba oil, the Jones Road Shimmer Face Oil hydrates skin whilst delivering a subtle yet radiant shimmer.
I massaged two pumps into bare skin, which gave my complexion a dewy, light-capturing finish.
However -here’s a word of warning – if you have oily or combination skin like me, I’d recommend mixing the face oil into your moisturiser instead, as it felt much too greasy when applied directly to my skin.
Pink shades can help eliminate darkness and dullness and are often used in colour correctors, so I was hoping this pink face oil would provide a similar effect, but the results weren’t quite as dramatic as I’d hoped.
Whilst it did succeed at illuminating my complexion, there are plenty of cheaper alternatives that’ll do the job just as well – one of my faves is e.l.f Halo Glow.
Jones Road Miracle Balm £36, Liberty
When I first swatched the Miracle Balm, I was baffled.
“It’s got no pigment,” I tutted to my colleague, who quickly advised me that you have to ‘break the seal’ on the formula, to unlock the pigment inside.
So, after smashing the surface of this buttery, ointment-like balm, I discovered that I had been very wrong.
Miracle Balm is designed to do whatever you want it to.
With 12 shades spanning from shimmering golds to chocolate browns, the balm can be used across cheeks, lips, eyes, or entire face.
I opted for Flushed, a classic rose, which I patted into my cheeks with my fingers.
Controversially, I’m typically not a big fan of blush balms – I find them sticky, patchy and short-lived – but I was instantly impressed with Miracle Balm.
Whilst it’s not overly pigmented, you can easily build it up to your desired coverage without faffing around with a brush or doing much blending.
Once I was finished, I was left with a gorgeous, radiant flush, albeit a little sticky and tacky.
However, after using it once, I’m very excited to use it again, and I think I’ve found a new favourite.
Jones Road Gel Bronzer, £32, Liberty
I typically give liquid bronzer the swerve, as it requires far too much blending and effort for my liking.
However, I think Jones Road Gel Bronzer might be one of the lowest-maintenance products I’ve ever used.
I tend to avoid bronzer completely, I find liquid bronzers can be runny, and powder formulas can be messy, but this bronzer has a thick, gel-like texture which I liked.
Whilst other liquid bronzers look patchy and feel wet on your skin, Jones Road Gel Bronzer can be tapped into the skin with ease.
I used my fingers to apply the bronzer to my cheeks and around my hairline, which helped to sculpt my features without appearing muddy or cakey.
Whilst shade Medium was a little too dark for me, I was still able to create a natural, sun-kissed finish thanks to its sheer, glitter-free formula.
Jones Road The Lippie Stick, £22, Liberty
I’ve been searching for a tinted lip balm that’s actually hydrating for quite some time.
Fortunately, I’ve now completed my search, and Jones Road’s The Lippie Stick is the winner.
Deeply nourishing – thanks to softening cocoa butter – yet lightweight and non-sticky, The Lippie Stick is everything I love about my favourite lip treatment and lipstick rolled into one.
My favourite shade is Tulip, which is a bright, raspberry pink that would complement both a bare and full face.
Its pigment and colour payoff it excellent, but this doesn’t compromise its hydration factors, as I’ve already noticed an improvement in the texture of my lips.
The Lippie Stick has a rough, grainy texture if it transfers onto your teeth – but this isn’t necessarily a bad thing, as at least you’ll know it’s there.
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