THE cost of living crisis is wreaking havoc on Britain’s purses.
Popular high street brands and our favourite supermarkets have quietly increased prices across the store.
And the price of beauty products, often seen as non-essentials, is no exception.
The most recent data to back this up was from 2022.
The British Beauty Council found that the price of shampoo rose by 8% and the cost of shower gel by 11% between 2021 to 2022.
Similarly, the average consumer price of an everyday face moisturiser rose by 11% to £8.02 from £7.22.
These percentages may have more than doubled – or even tripled – in 2023.
Luckily, there’s little shopping hacks you can put in practice to keep your beauty bill down.
The bargain hunters at Hot UK Deals believe we shouldn’t be looking in the health and beauty aisle for our goodies.
Instead, there are often identical versions for cheaper in the baby aisle.
Taking to Instagram, the savvy team shared “how to score cheaper beauty products at Tesco by exploring” the baby aisle.
The bargain hunters even claimed that “Tesco does not want you to know this”.
You can find cotton pads for 70p cheaper and fragrance-free wipes working out 50% cheaper per wipe.
A pack of 20 wipes cost 39p in the beauty aisle, while a pack of 60 in the baby aisle costs just 65p.
Similarly, talcum powder in the beauty aisle costs £1.72 per 100g, while Johnson’s Baby Powder can be picked up for as cheap as £1 per 100g.
Samira Oraedu took to the comments of Hot UK Deals’ Instagram reel to share her baby aisle bargain – Vaseline.
IF your purse is feeling tighter than ever before and you're looking to save cash on your make-up routine, have you ever thought of trying out beauty dupes?
Here’s five of the best recommended beauty buys that are almost identical to the posh versions, but for a fraction of the price.
FACE BASE: If you can’t afford Charlotte Tilbury‘s £52 Magic Cream, why not try a dupe that costs just £5.49 from Superdrug?
TONE IT UP: If Drunk Elephant’s £62 Protini moisturiser is out of your price range, you’ll need to check out the new dupe in Home Bargains.
TINTING IT: With Fenty’s ‘game-changer’ skin tint costing an eye-watering £29, a popular supermarket’s affordable alternative might just be the thing for you.
GET COVERED: At £29 for a Tarte concealer, the new Primark dupe is much more affordable at just £3.50.
SPRAY YAY: For those wanting to smell fresh, without the price tag, Aldi’s new Prada and Chloe perfume dupes cost a fraction of the price.
“A mini tub in the beauty aisle is more expensive than the larger tub in the baby aisle,” she claimed.
As the cost of living crisis continues to unfold, the beauty industry faces a critical juncture.
For consumers, it may be a time to reassess and redefine what products you really need.
If a baby wipe is as kind on your skin as a designated make-up wipe, then it’s a worthy swap.
