SWEET fans were thrilled to discover FIVE new treats hitting UK supermarkets from KitKats to M&Ms’s.
Sugar-craving Brits will be racing to fill their trolleys with these exciting twists on iconic goodies.
The popular confectionary brand, known for its sour soft sweets, will be launching an exciting new edition.
They’re rolling out a Strawberry flavour this month, alongside the current Original, Cola, Fruit Mix and Watermelon.
Fans can nab a 130g bag for £1.50, from a wide range of retailers.
Mondelēz International brand manager for Sour Patch Kids Cieran James said: “The growth in this category means there is a real opportunity for an established and thriving brand like Sour Patch Kids to drive incremental sales for retailers by bringing insightful innovation to the confectionery fixture; and our new Strawberry flavour is set to do just that.
“This is our first new flavour addition in the UK since Watermelon – which generated impressive results – and as Strawberry is the number one fruit flavour in the category this deliciously sour treat is set to fly off shelves.
“We can’t wait to hear what retailers
and their shoppers think.”
Nestlé’s KitKat has plans to introduce a new Chunky Crunchy Double bar to their scrumptious collection.
It will offer chocoholics the traditional chocolate crispy wafer coated in smooth milk chocolate – but with extra fun.
The product is on sale in Sainsbury’s and will be hitting other stores by July 8.
They retail at 75p but it a limited edition – so grab them while stocks last.
KitKat assistant brand manager Torin Zieboll said: “We’re super excited about this new limited edition KitKat Chunky bar because it does such a good job of combining a delicious taste with an exciting texture.
“With double the chocolate and tasty crunch, we think the KitKat Chunky Crunchy Double Chocolate will become an instant favourite among Chunky fans.”
Swizzels’ iconic Marvellous Mallows range is proud to welcome a a new raspberry and milk flavoured goodie Giant.
The Drumstick edition marked up at just 50p and also comes in bite size pieces.
Swizzels trade marketing manager Clare Newton said: “We’ve noticed a growing trend among consumers who are rediscovering their appreciation for single confectionery items. We’ve responded to this by creating our Mallows Countline to cater to changing consumer needs and preferences.
“The launch of our new product marks an exciting time for Swizzels’ single confectionery offering.
“We’re urging retailers to stock up on our Mallows Countlines in anticipation of increased consumer demand for the new product.”
Meanwhile, one of the nation’s favourite biscuit makers is set to grace customers with two new products.
Limited edition Cherry Bakewell and Salted Caramel flavours are set to hit their Crunch Creams range.
The Cherry Bakewell flavour has now hit shelves in B&M, much to fans’ delight.
Fox’s Burton’s Companies trade marketing director Colin Taylor said: “We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand.
“Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.
“As well as flavour innovation, we know it’s important to offer new formats in the current landscape too. There was no better time to introduce our popular Salted Caramel Crunch Creams flavour in a PMP format and help retailers communicate value to shoppers.”
From July 15, the legendary chocolate brand will be offering customers a Minis version.
There will be a standard pack for £1.65, a larger bag at £2.55, or family-size pouch at £3.45.
And, a party pack will set customers back £9.60.
M&M senior brand manager Sophia Padt said: “There is a huge appetite for M&M’S Minis.
“This is a little product that will bring big excitement to the category – the best things really do come in small packages.”
