ITV has just announced what could possibly be its biggest deal yet.
The commercial broadcaster has teamed up with US streaming giant Hayu in a bid to get more content on ITVX.
Bosses at ITV have shaken hands with execs at the all-reality streaming service as they acquire more hit shows for the network.
The entertainment programmes will be added to ITVX Premium, which is the subscription tier for the platform.
750 hours of extra reality content will be available for an added premium price for ITV viewers.
It will be showcased in a branded area named ‘Hayu Select’ which is expected to launch on the streamer later this summer.
Many of the most popular franchises will be available to view, with even more content added over time.
Shows that will be available include Keeping Up With the Kardashians, The Real Housewives of Melbourne, and Below Deck.
This is on top of the latest episodes of the likes of Top Chef and Summer House will also be available to view.
Every six months there will be a new drop of series making their debut on the platform, all for £5.99 a month.
Subscribers will also be provided with access to the BritBox catalogue, as well as all of the content on ITVX, but with no adverts.
Sasha Breslau, ITV’s Head of Content Acquisitions, was left gushing at the terms of the new deal.
She exclaimed: “We are very proud to announce our partnership with Hayu.
“We know many of our users love nothing more than a good reality TV series, and now they can browse some of the best and latest episodes ad-free.”
Bobby Birk from NBCUniversal said a similar service has already worked well internationally, and he’s confident it will do the same in the UK.
He explained: “Having already launched a similar offering in France, the Netherlands, Finland, Norway, Sweden, we are delighted to now make this Hayu ‘taster” available in the UK as we evolve our Hayu proposition to meet the needs of customers.”
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