MARKS & SPENCER have long been a firm fan favourite with their comfortable and sexy bras that won’t break the bank.
And now the high street retailer has launched affordable knickers that will give your booty an extra oomph without forking out for surgery – or spending long hours at the gym.
The short-style panties, which are going for £15, come with a built-in padding to give your bum a little lift, and shoppers can choose the garment in three colours – Black, Rose Quartz and Rich Amber.
So, if you feel like your backside could do with a sculpt, M&S’ Cool Comfort
Seamless Bum Boosting Shorts are the hottest buy of the summer.
Since their launch earlier this year, the padded knickers have already taken social media by storm – and even star Lorraine Kelly couldn’t resist trying them on live TV.
Soozie Hebkinson, head of lingerie design at M&S, said: “We’ve been doing for bums what we’ve done for boobs for years.
”We’ve had requests from both UK and international customers,” said Soozie, who calls the pants the ”BBS” – bum-boosting shorts.
I’ve always had a completely flat bum and these have improved my confidence so much
Shopper
Soozie went on: ”We’re going out more and it’s making us think about lingerie solutions to help us get dressed up again.
”Our underwear offering reflects not just changes in fashion and lifestyle but also in body shape.”
The padded garment indeed works like a charm, as recently demonstrated by one anonymous M&S’ employee on TikTok.
”Introducing the newest addition to our fabulous range of shapewear; our bum enhancing shorts!” the fashion whizz wrote in the caption.
To prove just how much of a difference the knickers made, the dark-haired beauty shower what her backside looked without the shorts first – and the jaw-dropping transformation with the £15 item on.
After she’d jumped into the nude shorts, the employee’s booty appeared visually more plump and firm, with a more rounded and lifted appearance.
”Giving Kim K a run for her money for only £15,” she chuckled in the video.
It’s not just on social media where the panties have gone viral – M&S’ website, too, is gleaming in dozens of positive reviews, where delighted shoppers have given the shorts a 4.5-star rating.
One happy customer, who’d rated the garment with the maximum five stars, said: ”Absolutely love these!
”Certainly does wonders for my butt! So comfortable too.”
Another agreed, recommending the ”life-changer” wardrobe staple she can no longer live without.
Deputy Fashion Editor Abby McHale revealed to Fabulous why M&S is the shop of the moment. She explained:
“M&S has really pulled it out of the bag this season, there is so much good product to be excited about.
“A brand once known for its ‘frumpy fashion’ that notion is long gone with it now being one of the leading high street stores for womenswear.
“Its handbag range in particular is super strong with them selling 170% vs plan, with lots more designer dupes for just a fraction of the price.
“The brand is now also the #1 for style perceptions, compared to the #3 spot it had last year, this comes from a really strong design team focused on modernising the brand, not only taking into consideration how the pieces look, but how easy they are to wear also.
“Price is also a big factor with you being able to get many good quality pieces all for under £30.
“After having a sneak peak of the upcoming collection there are so many more amazing pieces that are dropping over the next few months to keep your eyes on.
“Think leopard print dresses, colourful co-ords, embroidered boho jackets, plus lots of swimwear and amazing accessories, as well as great wardrobe staples that will last year on year.”
”1st time leaving review but I needed to tell all who have no bum to buy these!!!
”Seems so stupid that something so simple such as butt padded pants can change your life but now I can wear all the clothes I’ve wanted to but not had the confidence to wear,” the mum wrote.
”3 children & yo-yo dieting has left my ‘behind’ literally sagging behind my knees lol.”
A third also couldn’t stop raving about the shorts that had given them not only a booty – but also a major confidence boost.
”These are genius! I never leave reviews for things but honestly now I know what it’s like to have a bum!!
”I’ve always had a completely flat bum and these have improved my confidence so much.”
