A MUM whose 12-year-old daughter is a millionaire has revealed how she “never” washes her own hair.
Pixie Curtis’ mum Roxy Jacenko, 44, is the “powerhouse CEO” of PR firm Sweaty Betty and Ministry of Talent – and says she simply “can’t” look after her locks herself.
The mother-daughter duo started a business together in 2021 called Pixie Fidgets which reportedly turned over £105,000 in its first month.
Pixie is also CEO of her business Pixie’s Bows, and she regularly uploads posts on Instagram to her £181,000 followers.
Pixie made so much cash she retired aged 11 but recently went back to work – and the family live a luxury lifestyle funded by both her and mum.
Speaking on the You Beauty podcast, Roxy claimed she’d last washed her own hair “in 1999” – when she would have been 19 years old.
She also told the interviewer: “You wash your hair. I’m so proud of you.”
Roxy added: “My house has a glam room with a hair washing basin, so does my office.
“I don’t do my own hair. I can’t. I’m just not good at that stuff so I like to leave it to the professionals.”
Roxy said her last self hair wash “felt amazing” but she remembers thinking: “I don’t want to be getting used to that.”
She added that daughter Pixie was all using the room for all her hair and makeup needs, despite being just eight years old at the time.
To make her high-maintenance hair demands possible, Roxy wears a shower cap in the shower and uses dry shampoo when she travels.
Roxy also admits her glam room is stuffed full of Birkin bags – the cost of which is upwards of £5,000.
As well as regular blow dries, Roxy gets her roots dyed every three weeks.
Since recording the podcast from Australia, Roxy and her family have moved to Singapore where they no doubt keep the same luxuries.
It’s not just washing her own hair Roxy turns her nose up at, she also never does her own makeup.
She said: “I’m the most stupid person when it comes to the application of makeup.
“I put it on and it just seems to slide off. I’ve got people for that. I don’t do my makeup.”
“I used to have a spray tan every Thursday,” she added, admitting she “looks like a cloud” without it.
During the pandemic, Pixie launched an online fidget toy shop called Pixie’s Pix.
This turned over £110,000 in the first month alone.
The shop grew to selling all kinds of toys.
She also started a business called Pixie’s Bows, selling hair bows, headbands and clips.
Pixie would do a full day at school then come back to the office and look at samples.
She promotes her products via Instagram where she has £181,000 followers.
Pixie also works with brands through paid partnerships on Instagram.
She became a millionaire when she was just 10 years old.
Roxy claimed foundation is a must because she has such rosy cheeks and a “face full of pimples.”
Roxy doesn’t like lipstick or lip balm, and “slaps” on foundation without a concealer base.
She doesn’t wear perfume because “it’s not a necessity” and she’s always in a rush; her Rexona deodorant is her fragrance instead.
In the same chat, she admitted Pixie had a better skincare regime than her, and that she borrows her products before buying her own.
Roxy spoke on the You Beauty Podcast in September 2019.
