GIRLS Aloud have joined the worrying number of music acts who have been unable to sell out tickets to their live shows.
The beloved 00s group – comprised of Nadine Coyle, Cheryl, Kimberley Walsh, and Nicola Roberts – are currently on a reunion tour of the UK and Ireland.
It’s their first tour together since the death of bandmate Sarah Harding in 2021.
The London dates end their two-month long tour which kickstarted in May.
However, they have been forced to slash their tickets up to 60% in a bid to fill seats.
Despite this, the band have been unable to sell out their three nights at London’s O2 Arena, which continue today and tomorrow.
While some acts, like Taylor Swift, have thrived and sold out multiple shows at Wembley Stadium, others have struggled to get fans to part with their cash amid the cost of living crisis.
Despite initially putting tickets up for sale for £60 a pop, fans are now able to buy tickets for tonight’s show on site AXS for just £21.38, with some areas of the arena only 60% full.
The price cuts have infuriated fans who rushed to snap up a spot in the audience, some paying over £100 for the privilege.
The news comes as dozens of venues and artists struggle to flog the tickets needed to fill a venue to capacity – with fans opting for more high profile and spectacle gigs like Taylor Swift’s Eras Tour instead of more intimate performances.
Latin star J Balvin also struggled to sell tickets, with legendary rock group Pearl Jam also having to cut prices on their Manchester gig.
Strictly stars Kai Widdrington and Nadiya Bychkova’s dance tour, and Giovanni Pernice and Anton Du Beke’s joint tour across the UK have both struggled to sell as well.
But Glastonbury Festival continues this weekend to a sell-out crowd, with rock legends Green Day and Foo Fighters both selling out stadiums across the past week.
Girls Aloud’s tour thrilled fans when it was first announced in November, with the group notably paying tribute to their late bandmate Sarah throughout the performance.
At one point, they incorporate Sarah’s vocals to their hit cover of I’ll Stand By You as a moment of remembrance for her.
