IT’S the retailer that keeps launching affordable alternatives to high end products on the cheap.
And now Primark are back with a fresh series of dupes of viral beauty buys for a fraction of the price, including a bargain that all Olaplex fans ”will love”.
The high street brand, which recently delighted shoppers with the ”most beautiful” summer dress, has upped its game once again, this time adding purse-friendly perfumes and haircare to its shelves.
One super fan of the store, Corie Holland, recently took to TikTok to share some of her favourite finds of the latest collection, after falling ”into Primark again”.
Amongst the affordable goodies, she listed in a video, was a budget version of the viral designer Maison Margiela Replica Beach Walk Eau de Toilette, which retails for an eye-watering £60 for a small 30ml bottle.
The influenced loved aroma boasts summery notes of Bergamot, Heliotrope, and Ylang Ylang, immediately taking you to a sunny beach.
However, if you can’t justify spending a fortune on a tiny bottle of fragrance, Primark have come to rescue with their very own version of the posh scent.
Meet PS… Sandy Beach, which is the perfect mini perfume for on the go.
Unlike the high-end twin, which comes with 10ml more of the fragrance, Primark’s budget version is a mere £3, saving you a staggering £58 – it’d be impossible to find a better deal.
Another bargain offer Corie spotted whilst browsing the aisles was £3 PS… Free Eau De Parfum, which has been said to be an affordable dupe of Yves Saint Laurent’s £125 Libre.
The cheapest version of the luxury scent is a 30ml bottle for £65, meaning you’ll save at least £62 for getting your dupe on.
However, it’s not just perfumes the beauty fan was obsessed with – there were also a few bargains in the haircare range.,
If your locks are in a dire need of some TLC and you want to have the ultimate mermaid hair in time for summer, Primark’s PS…Pro Bond Pro-Repair Pre-Shampoo Treatment is the buy to look out for.
Priced at an affordable £4.50, this product is thought to be a close match to the cult favourite Olaplex No.3 Hair Perfector, which would se you back £28.
Just like the high-end version, Primark’s treatment is designed to help repair dry, brittle and damaged tresses.
Formulated as a pre-shampoo treatment, the vegan-friendly formula aims to smooth and condition hair, while helping to build the bonds between cuticles for stronger, healthier looking hair.
Heading to Primark this week? The discount retailer has also launched its own dupe of the viral Dream Coat Anti-Humidity Hair Spray, £27.
Celebrity hair stylist, Chris Appleton, who has worked with big A-listers including Jennifer Lopez and Kim Kardashian, has previously said he swears by this spray to achieve sleek and silky locks.
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
But if you’re looking to cut the costs to save money this year, Corie had spotted a more budget-friendly version at Primark – PS…Pro Frizz Shield Mist.
Designed to tame the frizz and protect your precious locks – whether they’re curly, straight or somewhere in-between – this miraculous mist is the ultimate defender, shielding your hair against sizzling temperatures of up to a whopping 230°C.
According to the retailer, not only is a frizz-fighting warrior, but the spray will also shield against any damage.
Simply spritz it on before using your heat styling tools, and let it work its magic.
Your hair will thank you later for the protection – and the extra boost of shine! What’s not to love?
”Just know I bought loads,” the Primark shopper chuckled.
Needless to say, fellow beauty lovers were just as obsessed with the bargain finds as Corie, with many racing to comments.
One said: ”The sandy beach smells exactly like beach walk, I noticed it straight away.”
A perfume super fan was praising the budget-friendly aromas, writing: ”I have that Free one, it’s great.”
”The Sandy Beach is exactly like Replica,” someone else chimed in.
