A FEMALE business leader has revealed what it really takes surviving the world of business as a woman.
Jordan Brompton, 35, launched Myenergi in 2016 and has since become the fastest-growing renewable energy tech firms in the world, but it hasn’t always been easy.
She and her business partner Lee, invented the Zappi-charger, the world’s first solar charger for electric vehicles capable of using 100% renewable energy.
Jordan, who recently appeared on the podcast Working Hard, Hardly Working discussed some of the struggles she faced being the female co-founder of the company.
“It’s different when you’re a female leader, (it’s) still a little bit of a boys club,” she said.
Jordan also revealed she’s almost been bullied out of her own company, “I’ve nearly been bullied out my own business in the sense
that I’ve thought this is just too much, I’m just, I’ve not got this in me.”
Despite winning Entrepreneur of the Year in 2022 and leading a nine-figure business to success, she is still faced with negative stereotypes as a female founder.
Despite not enjoying her academic years as a schoolchild, Jordan, who has lived a hundred lives before running Myenergi has gained a multitude of experience to get to where she is.
She said: “I just wasn’t academic, I tried super hard but it just wasn’t there.”
Jordan added that her childhood growing up in Grimsby, Lincolnshire, meant it would be almost impossible for her to head to university as it was a working class background where many didn’t assume higher education was for them, Jordan explained.
Jordan always was interested in business and spent her youth trying all sorts of roles including hairdressing, dance instructor, bartending all while travelling the world.
Once she met her partner, she decided to move back to the UK and get an admin job, where she met her now-co-founder Lee.
Although they parted ways for a while working on different business ventures, Lee came knocking on Jordan’s door in 2016 asking if she would like to go into business together and she jumped at the opportunity.
The pair then worked overtime to get their product known by electricians and others working with solar panels and it was a huge hit.
After one YouTube account called Fully Charged did an entire episode on their Electric Vehicle chargers sales went through the roof.
The company soon gained traction and sales increased by 200% every single year allowing them to expand their employee pool from four to over 35.
Check out all of our latest electric car news here
But it hasn’t come without problems.
Jordan opened up about how some employees feel they can talk to her differently compared to her co-founder Lee, based on their gender.
She recalled one of her employees making derogatory comments about image used on the website as she appeared to feminine.
“I remember him saying to me, ‘I think you should change your profile picture because I don’t think it’s very appropriate is that like what we want to portray’ and I was like how dare you,” Jordan explained.
“Never would he ever say that to his male boss, people do say things when you’re a female.”
Despite being seen differently for being a woman in business, Jordan vows to never change who she is or become a ‘tougher’ boss to earn their respect, opting to create a healthy and open relationship with her team.
