TEAMED with denim shorts and a vest top, jelly shoes were the height of summer fashion in the 90s.
But now, those who experienced the trend at the time are “getting PTSD” after spotting the plastic footwear in shops again.
It’s not the first time the shoes have made an apparent comeback, appearing on the runway at Milan fashion week in 2017.
And Taylor Swift is even a current fan of the jelly shoes from Juju, wearing them on a fashion shoot for 1989 (Taylor’s Version).
So if you’re planning to hit the beach this summer, they could be exactly what you’ve been looking for.
They definitely seem to be having a moment with options already being spotted in stores.
ASOS is currently selling a pink glittery pair in the sale for just £11.50 while New Look has opted for a £26 JuJu Reilly Multicoloured Fisherman pair.
Designer footwear brand The Row has even released their own £860 version in four colours – with pink completely sold out.
After spotting the New Look version online yesterday, one shopper wrote: “Anyone else thinking jelly shoes should make a comeback for summer?
“They were comfy and stylish.
“Just saw them on New Look website today and thought oooh bet they’ll be the new in next week.”
And if Taylor Swift says they’re cool, who are we to argue?
Well, plenty of outraged fashionistas it would seem.
Not even the Tortured Poets Department singer has been able to convert some shoppers, as one cried: “Nooooo! I’m getting PTSD already from the blisters those things gave you.”
“Jelly shoes are evil”, fumed another.
Someone else echoed: “I had some of these in the 90s they are awful.”
A fourth wrote: “Oh no, please no. these were awful and painful. Why would anyone bring those back yet again?!”
“Apart from toe post sandals the most uncomfortable shoes I’ve ever worn”, insisted a fifth.
Meanwhile, a sixth joked: “Blisters back in fashion.”
But if this hasn’t put you off trying a pair, a footwear expert has revealed his top tips to avoid blisters.
Gabriel Miller, the owner of Gatsby Shoes, suggests wearing them for 30 minutes to an hour around the house before taking them out for a spin.
Miller explained that the test drive allows the shoes to fit to the natural curve of the foot.
Oh no, please no. these were awful and painful. Why would anyone bring those back yet again?!
Outraged shopper
And those concerned about blisters shouldn’t go without a buffer, according to the shoe pro.
“Socks are your first line of defense against blisters and irritation,” Miller said.
He added: “Choose comfortable, breathable socks made from natural fibers like cotton or wool.
“Consider thicker socks for initially stiffer shoes or if you experience rubbing.”
WE might be in 2024, but fashion fans are looking to the past when it comes to new styles. So what trends from the 90s are making a comeback these days?
Claw clips
These hair accessories were a huge trend back in the 90s, but are now most popular among those trying out the “clean girl” aesthetic. Designers such as Prada have released their own versions, while there are thousands of colours and styles to choose from on the high street.
Platform flip flops
Again a popular choice among fashionistas in the 90s, these heels have made a comeback with designers such as Balenciaga trying their luck with their own styles.
Cargo pants
Once worn by the stars of All Saints, cargo pants became a popular trend for teens in the 90s. But they’ve now had a fashion overhaul, with stars such as Bella Hadid and Hailey Bieber all putting their own spin on the trend.
Jeans and a nice top
It was the phrase that defined fashion for a decade, and now famous faces such as Sofia Richie are sporting the reinvented trend – pairing their own denims with a more sophisticated top. But are you willing to dig your jeans and nice tops out of the wardrobe for a second time?
And jelly shoes are not the only retro footwear making a return for summer 2024, much to the disappointment of shoppers.
Whilst some were thrilled to see ballet pumps back in Primark, others were not as impressed.
One person said: “The millennial in me just can’t accept this…not again.”
Someone else claimed: “Look cheap and nasty.”
But a third beamed: “I’m going to need a pair of each.”
