AS WE get older our skin naturally stops producing as much collagen – leading to sagging skin and wrinkles.
While it is inevitable, there are ways to slow down the process and banish wrinkles without the need for Botox.
And shoppers are raving about one cream from Olay that is currently half price on the Boots website.
Olay’s Anti-Wrinkle Pro Vital Anti-Ageing Day Moisturiser SPF15 50ml has been reduced from £14 down to £7.
And it’s left beauty fans thrilled that they can get a product that really works to target the impact of ageing while saving money.
A nourishing anti-ageing cream that isn’t overpriced
Boots Shopper
Not only does it include a mix of vitamins to keep the skin glowing, it also contains SPF to target dark spots caused by sun damage.
Olay bosses say: “Olay Anti-Wrinkle Pro day cream is specifically designed to address the specific needs of mature skins and visibly reduce even deep wrinkles.
“Targeted Vitamin Complex, a sophisticated multi-vitamin blend of anti-ageing hero ingredients niacinamide, vitamin e and pro-vitamin B5, helps to protect the skin while intense hydration helps restore firmness and elasticity.
“Formula with SPF15 protects your skin from UV exposure and helps prevent age spots.”
With it’s anti-ageing fuelled ingredients, mature skin starts to act like younger skin, with more bounce and firmness.
The skincare favourite has 4.7 out of five and over 1,000 glowing reviews, so it’s not hard to see why the anti-ageing cream is so popular amongst skincare fanatics.
Beauty fans were quick to share their thoughts on the website, and many claimed it helped reduce the appearance of wrinkles and fine lines.
One person wrote: “Love this moisturiser, after just one week of using it my wrinkles and fine lines have significantly reduced, and skin looks healthier.”
Another commented: “My new holy grail skincare product. Love the creamy texture and how well it absorbs onto the skin which makes it great for under makeup too.”
“My mum is currently using this,she is 78, she said her skin feels great,” penned a third.
Meanwhile a fourth said: “After reaching the big 50 I want to try a good skincare routine. I found my face drying out a lot more so I went for this moisturiser. It has a beautiful consistency, smells lovely and definitely improves the dryness. Highly recommend.”
“Lovely and nourishing, left my skin silly smooth and smells really good,” claimed a fifth
Someone else added: “A nourishing anti-ageing cream that isn’t overpriced, contains a sunscreen, and leaves skin feeling well nourished.”
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1952 – Olay’s first product, Beauty Fluid, was created by a chemist for his wife.
1991 – Olay was the first mass-market skincare brand to offer Anti-Oxidants and UVA/UVB protection.
2000 – Olay Total Effects was the first mass skincare range to introduce the powerful anti-ageing ingredient Niacinamide, also known as Vitamin B3, which is proven to strengthen the skin barrier and to help restore a youthful skin appearance.
2002 – Olay launches Regenerists with the key ingredient Amino-Peptides complex (PAL-KTTKS), helping the natural production of collagen for firmer looking skin and reducing the appearance of lines and wrinkles.
2018 – Olay brought to the market a new skin care experience with the Olay Whips collection, for women who want a moisturiser with a lightweight feel, but without having to compromise on performance.
