EXES turned best friends Callum Jones and Molly Smith are the real winners of this year’s Love Island All Stars whether they reunite or not.
That’s the opinion of brand and culture expert Nick Ede, who has spent years analyzing the business moves of the Islanders.
He has told Cracking On With The Sun how he rates the chances of this series’ All Stars as the series draws to a close – and revealed Molly and Callum will emerge to a raft of big money deals.
Nick says Callum is going to be one of the biggest winners from the All Stars series.
He said: “We all forgive him now for his brutal dumping of Shaughna and he seems to have mended his relationship with Molly after a fractious breakup.
“Callum is a show favourite and has really come out of his shell in the series proving to be quite the funny man, and a pretty genuine, straight-up guy.
“His sense of humour could bag him plenty of deals with brands wanting social media content.”
Love Island fans are desperate for Callum and Molly to get back together, despite him being coupled up with Jess Gale and her with Tom Clare.
And, while Nick “isn’t convinced Callum’s relationship with Jess will go the distance,” he thinks Callum is going to have huge solo success on TV and with brand deals.
He says: “I can see Callum doing really well in the future and even a stint on another reality show, like Dancing On Ice or I’m a Celebrity.
“I can also see him getting his own fashion range like Kem Cetinay has successfully with Primark.”
Meanwhile Molly was the bombshell who everyone hated for stealing Callum from Shaughna, but Molly Smith has completely turned around public opinion in this All Stars series.
She had a very teary start, being thrown into the villa with her ex, but Nick says “her emotional rollercoaster has helped her gain more fans and win over the viewers’ hearts, as well as Tom’s.”
He thinks her stunning looks and bubbly personality have made her a “stand-out star” whether she stays together with Tom or not, and she’s set for “lots of fashion and beauty brand deals”.
But Nick believes Molly and Tom as a couple could provide Molly-Mae Hague and Tommy Fury levels of success.
He says: “Molly has coupled up with the most attractive – and nicest – bloke in there, and it looks like they could go the distance.
“This pairing seems to be the real deal and I’d put money on them winning this.
“If they win or don’t, as a pair, I can see them becoming the new Alex and Olivia Bowen, raking in a lot of money, and even having their own spin-off show like Love Island’s other famous Molly and Tom.”
