A WOMAN has paid tribute to a lingerie brand, after revealing she never thought she’d find the perfect bra for her 44M boobs.
Jo took to Instagram to share a video of herself wearing a black T-shirt with no bra beneath, and with stickers marking where her nipples were.
“I really, really struggle at a 44M, to get bras that fit,” she said.
“Especially bras that are comfortable and also supportive. People always ask me what is the support like with Molke bras.
“So you can see now, this is my natural bust and how it sits.
“So lets show you. Is Molke supportive? And will Molke support a very heavy, saggy 44M bust? Let’s see.”
She then clicked her fingers to show what she looked like when she was wearing the Molke bra, with the stickers vastly higher and her bustline looking much more supported.
“There we go, look at that,” she said.
“Amazing support, and I literally have no underwires or nothing!”
“It can be tricky to show the support our bras offer without getting in trouble from the big bosses at social media HQ, but we think this awesome video from Jo shows it pretty damn well!” the Molke bosses wrote in the caption.
“We know that finding inclusively sized non-wired bras, that are supportive, comfortable AND fit your personality is difficult.
“That’s why Kirsty started this business and that will always be the driving force in everything we do.
“You don’t need wires to get lift, you just need Molke.”
And people in the comments section were quick to praise the brand for the “perfect marketing”.
“Simple, not flashy,” one wrote.
“Shows a real person. Shows a real need. Shows a real result. Why is this so hard for other companies to get???”
“Thank you for using a real woman with a normal body,” another said.
“This is so helpful. I’ve just placed an order!”
“This is the model we need for ALL bra companies!” a third commented.
“Good on them. Molke yet again, outshining 90% of companies with their inclusivity.
“Thank you for spotlighting a very large natural bust.”
“Honestly since I’ve discovered @molke_uk years ago i can’t fathom wearing any other bra,” someone else wrote.
“I just simply refuse. My back pain and neck tension gone!
“Fibromyalgia flare ups in my chest gone! And @molke_uk team always there happy to help and advice on the fit.
“Once you go Molke you won’t come back!”
“This is an INCREDIBLE video, I’m larger busted and have always been under the misconception I NEED wires,” an other added.
“I’ll be placing an order for one of these after watching this, most claim they support but this actually shows they do!!!”
