PIERS Morgan has slammed ‘moron’ activists who poured milk all over the aisles of an Edinburgh supermarket.
Shocking footage posted to the Animal Rebellion Twitter account shows two campaigners staging a protest in a Waitrose branch by making a massive mess.
Another individual was stood nearby wearing a sign around their neck that said “Plant Based Future” as onlookers watched on in bemusement.
A statement posted by Animal Rebellion read: “Milk Pours are currently happening across the UK.
“All are concerned individuals calling on the government to give us a livable future, a #PlantBasedFuture.
“Here’s the latest milk pour happening in Edinburgh Waitrose.”
But Piers wasn’t having it.
After seeing the footage, he tweeted: “You’re not ‘concerned individuals’ – you’re pathetic attention-seeking morons.”
The protest was a part of co-ordinated efforts that took place today in stores like Waitrose, Whole Foods and Marks and Spencer in London, Manchester, Norwich and Edinburgh.
Footage from each location shows several protesters pouring milk taken from the shelves onto the floor and display cabinets.
The group said it is calling for a plant-based future and highlighting the need to support farmers in transitioning to a sustainable plant-based food system.
Members also hit headlines last month for throwing white paint over the Houses of Parliament.
Four members of Animal Rebellion, who glued themselves to the pavement, were also removed.
They sprayed the walkway with gallons of fake milk.
One said: “Liz Truss must act on dairy farming.
“Climate change, which dairy farming worsens, is the biggest problem of our time.”
Animal Rebellion said its supporters acted as an “escalation of their plant-based future campaign”.
In the summer they revealed a plot to shut down dairy farms and factories plunging Britain into a milk shortage.
They warned 500 campaigners would block distribution centres and fill up supermarket trolleys with milk to prevent customers from buying it.
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