FOR ten long years the nation has wanted to get in Rosie Huntington-Whiteley’s knickers.
The 35-year-old model is celebrating a decade of booming business at Marks & Spencer with yet another exclusive lingerie collection.
The most successful and longest-running underwear collaboration on the High Street, a product of Rosie’s sells every 30 seconds — and the mum-of-two knows it.
She revealed: “Women come up to me and flash their bra strap or knickers. I’m flattered because it’s usually their way of telling me they’re wearing my designs or want my advice.
“I guess I get excited about people flashing me their underwear for totally different reasons than most people would.”
From Victoria’s Secret to Marks & Spencer, the Brit supermodel has the Midas touch when it comes to selling smalls.
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Aside from the obvious — looking sensational in her products — Rosie is heavily involved in the design process.
And the businesswoman has insisted since her first collection in 2012 that everything be inclusive and accessible.
The luxurious and feminine lingerie sets are sold at affordable prices and have customers returning year after year.
Think less “Hello Boys” and more “Hi Ladies” as her designs are less intimidating than other A-list underwear brands, like Kim Kardashian’s Skims.
Rosie’s go-to silky, floral bras in feminine cuts and lace-insert knickers are effortlessly sexy.
They are seductive enough to strip off in the bedroom, but practical enough to put in a day shift without the risk of a strap digging in or dreaded overhang.
Even the simplest designs from her collections, come with a smattering of lace to give them an edge.
And as the one in 50 women who own a Rosie Exclusively For M&S bra can attest, they are long-lasting.
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Plus, if you can buy into feeling an ounce like the 6ft beauty for less than thirty quid, you will willingly part with the cash.
A successful model, shrewd businesswoman and supreme marketing tool — Rosie plugs her new collections on social media where she has 16.4million followers on Instagram alone — M&S is on to a winner signing Rosie for a tenth year.
