KIM Kardashian’s new jewelry campaign has been mocked by Keeping Up With The Kardashians fans.
The 41-year-old took to Instagram on Thursday to share a daring swimsuit-clad photoshoot promoting her new partnership with Tiffany & Co.
The SKIMS founder complemented the high-neck one-piece by working her hair into a sleek high-ponytail to show off three dazzling earrings from the luxury jewelry brand’s new collection as well as several rings.
Captioning the sizzling photos, she penned: “Soaking up the sun in my @tiffanyandco Knot Jewelry #TiffanyPartner”.
Although the post was met with much praise, many fans couldn’t help but reference an iconic KUWTK moment in the comments when Kim famously lost a diamond earring worth $75,000 after jumping into the Tahitian ocean.
At the time, viewers watched Kim, who was then dating basketball player Kris Humphries, burst into tears as she discovered the expensive earring had been lost during the family’s Bora Bora vacation.
As the star wept for her jewelry her sister Kourtney delivered the memorable line, “Kim, there’s people that are dying.”
Referencing the iconic moment, one follower quipped: “Don’t drop it in the water”.
While another joked: “I lost my diamond earring ”.
“Don’t lose those earrings to Kim remember their are people who are dying,” another penned.
Thankfully for Kim, her beloved diamond earring was found after some stealthy snorkelling by sister Kylie Jenner to recover it.
The Hulu star is not the only celebrity to have collaborated with the American luxury jewelry brand of late.
In August, Beyoncé and husband Jay-Z partnered with Tiffany & Co. for their About Love brand campaign, marking the first time the couple featured in an advertising campaign together.
Despite Kim’s expensive jewelry campaign, it was reported this week that Kim has been opting for a more casual style with her daily looks since dating Pete.
Fans have spotted the new couple in more casual attire and on more laid-back dates than they’re used to seeing from when Kim was with ex Kanye West.
When they’re spending time together, Pete encourages his girlfriend to “wear whatever she wants” as he wants her to feel truly comfortable with him, a source told PageSix.
Another insider revealed that this is one of the reasons Kim reportedly feels “super happy and relaxed with him,” as he “doesn’t care about appearances or being cool.”
The source added: “With Pete, Kim feels zero pressure to be anything but herself.”
Kim “admires” that the Saturday Night Live comedian has such a “grounded” lifestyle, especially compared to her ex, and it’s helped “bring out the best” in her, according to the insider.
He just wants her to feel comfortable during their outings so they can feel “relaxed” together and she can just truly be “herself.”
The pair even hit up an outlet mall earlier this month for a casual shopping date.
The Sun exclusively confirmed that the Keeping Up with the Kardashians alum and her comedian beau had a date at the Camarillo Premium Outlets.
The outing, which was first reported by Deux Moi, saw the two walking side by side in everyday ensembles as they went to different stores.
Kim and Pete have been spotted on a slew of other dates over the last few months.
They’ve been seen going to dinner and a movie in his hometown of Staten Island, a Halloween outing at amusement park Knott’s Scary Farm in California, pajama party with her family, and more.
