TYSON FURY’S undisputed clash against Anthony Joshua could cost £29.95 on pay-per-view. That’s according to Joshua’s promoter Eddie Hearn, who has laughed off claims he wants almost £50 a pop for it. The two Brits have agreed terms for two fights to take place in 2021 with all the belts on the line. That will […]
TYSON FURY’S undisputed clash against Anthony Joshua could cost £29.95 on pay-per-view.
That’s according to Joshua’s promoter Eddie Hearn, who has laughed off claims he wants almost £50 a pop for it.
The two Brits have agreed terms for two fights to take place in 2021 with all the belts on the line.
That will of course be dependent on the pair coming through their respective next fights.
Joshua will defend his WBA, WBO, IBF and IBO heavyweight world titles against Kubrat Pulev, with Fury laying his WBC strap on the line against Deontay Wilder in their trilogy fight.
If both keep their titles intact, fight fans will be treated to one of the biggest fights of all time.
World Boxing News claimed it could cost between £29.95 and £49.95 to watch the fight that will be shown for the first time on Sky Sports and BT Sport Box Office.
But Hearn thinks that estimate is over-inflated and he doesn’t see it being too different from the current price.
Speaking to iFL TV, the Matchroom boss said: “You think that I’m going to double [it], oh and by the way, I don’t even set the pay-per-view prices.
“You think Sky are going to double of Joshua – Ruiz for example, for Joshua – Fury.
“Do I think that’ll go over £29.95, no I don’t.
It’s got to be right, it’s got to represent the value of the product like everything has
Eddie Hearn
“But again, this isn’t my decision. I don’t think Sky are looking at this fight thinking, ‘Oh yeah, that’ll give us an excuse to put the price up’.
“Is it the biggest fight ever, yes, biggest British fight ever, yes.
“But my relationship with the costumers and the fans has to be everything, because I want the longevity, I want the respect and I want your trust and I want to give you value.
“So I’m not here to come in like a cowboy and go £49.99, see you later, cheers, bye, with a sack of money.’
“It’s got to be right, it’s got to represent the value of the product like everything has.
“Maybe Tyson Fury wants it to be £49.99, I don’t think it should be anywhere near that kind of money and I don’t believe Sky would either.”
Speculation is mounting that Joshua and Fury will each pocket £70million from their first clash.
A 50-50 split agreement was reached last week, although neither side has yet penned the deal with some of the finer details still to be thrashed out.
The Middle East and even Australia have been mooted as venues for the battle as supporters gear up for the highly-anticipated fight.
