GEMMA Collins has had her lipstick permanently tattooed on to enhance her pout – showing fans the results in dramatic before-and-after pictures.
The 38-year-old star had her eyebrows and lips done today, using the Gloss and Go procedure, which lasts for up to three years.
She tagged in the upmarket Tracie Giles permanent cosmetics clinic in Knightsbridge, London in a series of shots.
Gemma wrote: “Gloss and Go treatment is amazing for a natural look. Literally all you need to do is gloss and go.”
The clinic explained that she even recorded her podcast from the central London shop and stuck around for a cup of tea after the procedure.
Permanent make-up works by inserting colour pigment into lips and lining them to make them look fuller.
Other celebs who have had the same treatment, which costs up to £795, at the clinic include Vogue Williams and Towie’s Lydia Bright.
Earlier this week, Gemma was seen out shopping without wearing make-up, with her photographed buying a £250 face cream.
She has shown off a remarkable three-stone weight loss in recent months, having started to slim down after her appearance on Dancing On Ice last year.
The star had been taking £250 weight loss jabs to make herself slimmer but yesterday told The Sun Online she’d stopped.
She explained: “Honey, I don’t need to change a thing. I’m quite happy as I am. This year is all about positivity and work.
“The skinny jabs are good, but I haven’t had a minute to take them recently. It’s all good.”
This month, Gemma revealed she was on a “massive health” kick, switching to a vegan diet in a bid to lose more weight.
