BRITS will spend the equivalent of 43 days of their life struggling to open troublesome packaging. A study of 2,000 UK adults found they spend 19 minutes a week trying to get into tricky packaging which is secured with too much tape, cable ties or even items which are screwed into place. And a sixth […]
BRITS will spend the equivalent of 43 days of their life struggling to open troublesome packaging.
A study of 2,000 UK adults found they spend 19 minutes a week trying to get into tricky packaging which is secured with too much tape, cable ties or even items which are screwed into place.
And a sixth of Brits will spend more than half an hour of Christmas day trying to free their gifts of their annoying containers.
Vacuum-packed plastic wrap and stuck jars are also among the packaging many find themselves struggling to open.
But a sixth have even broken scissors or knives from being unable to get into difficult packaging, while as many as two-fifths have hurt themselves in their bid to unwrap something.
A spokesperson for DS Smith, which commissioned the research, said: “These shocking results show that problem packaging isn’t just a nuisance, it’s a real issue that’s affecting millions of people and making them feel less included at special times like Christmas.
FOLLOW our tips and tricks to cut the costs of your shopping:
“It’s simply not good enough that brands and online stores aren’t taking a more inclusive approach to their packaging.
“At DS Smith we are passionate about offering packaging solutions that help everyone.
“We have engineered boxes that are easier to open and typefaces that make products easier to identify.”
The study also found taped boxes, toys screwed into plastic, ring pulls and medicine bottles cause frequent annoyances for Brits.
As a result, 84 per cent feel frustrated when unable to break into packaging, with one in three getting riled up when stuck opening a product or packet.
And a fifth will even feel defeated by the containers they can’t get into.
These annoyances are caused by several challenging factors, with three in ten complaining too much tape was used which made it hard to get into a packet.
A fifth of those polled get annoyed because they needed a screwdriver to free a product from its packaging, and a third have grown frustrated simply because it took too long to get something from its container.
And nearly a quarter have also ended up damaging or breaking the product itself.
This has led to one in four having an argument due to struggles to get into a product, with nearly two-thirds having a fallout with their partners.
And a further three in ten have bickered with their children, according to the OnePoll research.
The same number have even been put off specific brands because of the frustrations they’ve experienced with the packaging encasing the products they’ve bought.
It also emerged businesses could be missing out on £1.5billion, as a fifth of adults have avoided ordering a particular product online over concerns about being able to open it.
More than two-fifths would be more likely to buy again from a brand which had packaging that was easy to get into, with the average Brit finding issues with one in every six products.
Nearly half have had to ask for help after failed attempts to relieve a product of its packaging confinement, giving up after just eight minutes of struggle.
This has left one in ten feeling embarrassed and an equal percentage getting fed up, with a fifth frustrated after turning to others for assistance.
These shocking photos reveal the plastic packaging that Brits sent to be RECYCLED piled in 20ft mountain in Malaysian jungle.
While supermarkets have been blasted as nearly HALF of packaging cannot easily be recycled in the home.
Tesco is making a HUGE change to packaging by next year.
