CO-OP shoppers can track their rewards and earn personalised offers through the retailer’s new app. The app is free to download on android and Apple devices and will let 4.6million members of the loyalty scheme monitor how many rewards they’ve earned. It will also reward loyal customers with personalised offers based on items that they […]
CO-OP shoppers can track their rewards and earn personalised offers through the retailer’s new app.
The app is free to download on android and Apple devices and will let 4.6million members of the loyalty scheme monitor how many rewards they’ve earned.
It will also reward loyal customers with personalised offers based on items that they regularly buy.
Members can choose two offers every week that can be used on top of any in-store promotions, saving you even more cash.
Once they’ve selected the offer, the deals will then be added to their membership card so that they can be redeemed automatically at the till.
Offers include things like 50p off any own-brand sandwich, kitchen towels, or fresh meat or poultry.
HERE'S how supermarket loyalty schemes compare so you can get the most for your money:
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These digital coupons will replace the paper ones that members currently receive through the post.
It will also give them more choice on what they spend their rewards on.
But unlike the Tesco Clubcard app, members will still need to scan their rewards card every time they shop.
The Co-op rewards scheme works differently to most other supermarkets, which see shoppers collect points that can then be redeemed for money off in store.
Because the retailer is a “mutual” – meaning it’s owned by the staff and shoppers – Co-op members receive 5 per cent of the value of all of their own brand goods.
This can then be redeemed off their next grocery shop or any product from the supermarket’s legal services by showing their card to the cashier.
You don’t earn points on gift cards, stamps and lottery tickets or on branded products.
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This latest app is separate from the Pay in Aisle app Co-op launched two years ago that lets shoppers skip the tills by scanning products on their phone.
Eventually though, the retailer hopes to merge the two apps and add more features.
Of course, it’s important to remember that loyalty schemes are only worth it if you already do the majority of your shopping with one retailer.
Otherwise, you’re better off shopping around for cheaper deals.
Ali Jones, customer director at the retailer, says the app will give customers the option to go “paper free”.
She added: “We are planning to develop the app over the next few months, folding in other digital elements such as choosing your local cause, and accessing recipes.
“Ultimately this isn’t just about an app, it’s a digital front door that offers what modern consumers expect from convenience.
“That is why we are building a seamless customer experience that draws all the elements of Co-op together in an integrated way, and gets closer to where our customers are – right in the palm of their hand.”
It’s not the only retailer to offer loyal customers personalised offers – Tesco gave Clubcard members up to 50 per cent off items they regularly buy as part of a special loyalty card promotion.
Sainsbury’s has also extended the trial of a new Nectar loyalty scheme shake up that sees customers boost their points by pre-selecting offers on certain products.
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