TRIPADVISOR has launched two new safety features that will flag any danger warnings from other travellers.
Sexual assault, druggings and robberies are just some of the issues that will now be highlighted to users of the site.
One of the new features is a traveller safety review filter, which will allow users to find reviews warning about sexual assaults and sexual misconduct by employees of a business more easily.
This will apply to both reviews from the last year as well as new reviews.
Sexual assault, death, drugging, sex trafficking, armed robbery, and physical assault will also be flagged in new reviews.
The new warnings can be found underneath the traveller rating section, where it will have a link to all of the safety concerns.
When writing their reviews, users will be able to flag any concerns that fall under the warning brackets.
Guests can then read the previous complaints and make their own decision about safety.
There’s also a new notice feature, that highlights mentions of specific safety issues in reviews.
TripAdvisor explained: “For many women, members of the LGBTQ+ community, and persons with accessibility needs, obtaining information on travel safety can be a matter of life and death.
“These solutions are just the start of our commitment to elevating safety information on TripAdvisor.”
However, TripAdvisor are also allowing businesses to respond – when a safety concern is logged, managers of the establishment can publicly comment on how they resolved the situation.
In 2017, the website revealed a badge system which would put warning symbols on hotels and resorts where guests have reported sexual assaults.
Last year, a hotel where British couple John and Susan Cooper died suddenly received an influx of five-star reviews despite other guests revealing their holiday hell there.
Many of the glowing reviews appeared from new accounts.
One hotel on TripAdvisor has been dubbed “the worst hotel ever” with 661 “terrible reviews” ranging from blood on the mattress to paint peeling from the walls.
