EE has just launched the UK’s first mobile plans that have swappable benefits and lifetime smartphone warranty.
The “Smart Plans” include an annual device and account MOT and customers will be able to swap between the benefits of an EE Video Pass, EE Music Pass, access to the BT Sport app and an Extended Roaming Pass every 30 days.
EE is calling its new offerings “the UK’s most personal mobile plans”.
Smart Plan customers will also be able to upgrade at anytime to the latest smartphone models without having to wait until the end of their contract.
The pay monthly plans are available with data allowances up to 100GB per month, 4G and unlimited UK calls and texts.
At the start of a Smart Plan, all customers get the option to pick one free benefit and can swap this easily online or via the My EE app every 30 days, meaning you could change benefits every month if you wanted to.
On a new EE Smart Plan, customers can get the iPhone XS for £50 on an £84 a month, 24-month contract that includes unlimited minutes and texts and the swappable benefits.
The Essential Plan for this phone, which does not include any Smart Benefits, costs £79 a month and would cost you £15 extra a month for a benefit like BT Sport so the Smart Plan for this phone actually works out cheaper and much more cost effective should you want benefits.
Customers can also choose to pay for additional benefits if they want more than one at any one time.
With the EE Music Data Pass you can stream as much music as you want without impacting your mobile data when you stream from Apple Music, Deezer and Tidal.
Customers using the EE Video Data Pass to stream and download shows also won’t have their data allowance impacted when they’re watching Netflix, Amazon Prime Video, BT Sport, TV Player or MTV Play.
If you choose the BT Sport App benefit you will have access to on-demand and live sport such as the Premier League, UEFA Champions League, Gallagher Premiership Rugby, UFC and more.
And, the Roam Further Pass gives customers access to their UK plan allowances if they are travelling in the USA, Canada, Mexico, Australia and New Zealand.
EE marketing director Edward Goff said: “Our new plans offer customers a more personal, flexible smartphone experience. Only on EE Smart Plans can customers now receive an extended smartphone warranty, as well as an annual account and device MOT, with the option to upgrade to the latest smartphone whenever they want.
“EE Smart Plan customers also get to choose the benefits they receive as and when they want them, so they can take out the Video Data Pass when they fancy a boxset binge and simply swap it out for the Roam Further Pass if they’re off to the US on holiday.
“EE Smart Plans offer the best 4G experience for our customers and will be the foundation for our 5G plans which we’ll launch this summer.”
New and existing EE pay monthly customers can also benefit from six months’ free Amazon Prime Video, MTV Play and Apple Music subscriptions as well as three months’ free BT Sport.
Not satisfied with the Smart Plans? This incredible O2 deal for the iPhone XS can save you more than £650.
Fonehouse is currently offering an impressive Huawei Mate 20 Pro deal, which is so good that you’re basically getting a 24 month contract for free along with the handset.
But, if you want to stick to Apple you can read our guide to the best iPhone tricks you probably didn’t know about.
Have you spotted any great tech deals recently? If so, let us know in the comments!
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