MIGOS rapper Quavo has signed a huge six-figure deal to become the new face of boohooMAN, The Sun Online can exclusively reveal. The 27-year-old has been snapped up by the global online retailer for a spring/summer collaboration launching on April 11. He will join the likes of Love Island stars Wes Nelson and Josh Denzel […]
MIGOS rapper Quavo has signed a huge six-figure deal to become the new face of boohooMAN, The Sun Online can exclusively reveal.
The 27-year-old has been snapped up by the global online retailer for a spring/summer collaboration launching on April 11.
He will join the likes of Love Island stars Wes Nelson and Josh Denzel who are ambassadors for the brand.
Quavo – who is best known for being a member of hip-hop trio Migos – told us: “I can’t wait for everyone to see my new collection with boohooMAN.
“They captured all the drip from my designs. You better get that Quavo swag if you want to be in style this summer. Ya dig?”
Quavo worked with the brand’s design team to create a total of 200 pieces priced between £3 and £50.
boohooMAN says the collection has been inspired by Quavo’s “bold style and eccentric taste”.
Tie-dye sets take centre stage in the form of double denim, tracksuits and t-shirts, while
psychedelic prints and 90s silhouettes are showcased through rock tees, neon separates and bright velour two-pieces.
Accessories are key throughout with bucket hats, bum bags, peak caps, sliders, transparent PVC body bags and mesh utility vests, making the perfect finishing touches.
Quavo’s Huncho logo will also feature on a selection of items.
boohooMAN.com boss Samir Kamani said: “We’re delighted to announce our largest global partnership to date with international hip-hop artist, Quavo.
“Quavo appeals to our target audience and we’re excited to have him join the boohooMAN family.
“2019 is going to be a huge year for our brand, and this collaboration is only the beginning.”
Since 2017, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Dele Alli, Quincy, Tyga, Rae Sremmurd and French Montana.
Love Island’s Wes and Josh signed a big money deal with the online brand after finding fame on the ITV2 show last summer.
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