Tottenham Hotspur are expecting to introduce a significant change to one of their kits next season in an attempt to sell more merchandise and potentially attract more lucrative sponsors.
Last month, Tottenham introduced some major changes to their logo, announcing that they have tweaked the club’s famous cockerel badge again and ‘remastered the brand’.
The changes included the removal of the curved ‘Tottenham Hotspur‘ text from beneath the cockerel, which they did to increase its scale across different environments.
They confirmed that the cockerel will now be supported by a new silhouette version that allows for a more playful expression of the brand across different spaces.
As a part of the rebrand, they also brought back the club’s monogram, which is an amalgamation of the letters T, H, F and C, which was featured on their crest from 1989 to 1995 and 1999 to 2006.
TBR Football have now revealed that the new monogram will feature on the club’s third kit for the 2025-26 season.
Spurs will not be the only ones doing so, with London rivals, Chelsea, also considering going with a retro crest for their third kit next season.
The outlet suggests that these clubs see this move as an attempt to move in a ‘streetwear’ direction and thus sell more merchandise next year.
The publication adds that the owners of both Spurs and Chelsea believe that their clubs have a lot more commercial upside, and they aim to realise that potential with moves such as this.
TBR Football also go on to point out that Spurs and Chelsea are both competing to have their kits sponsored by Air Jordan, the Nike off-shoot, next season.
Spurs are under contract with the American sportswear giant until 2033, but it is suggested that they could receive a £18m-a-year boost if they have a tie-up with Air Jordan.
The publication hints that the club’s latest move could be partly done with intention to woo the brand, which is co-owned by NBA legend, Michael Jordan.
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