Everton’s former chief Keith Wyness makes an interesting claim about potential new interest in the naming rights of the Tottenham Hotspur Stadium.
It has been widely reported that Spurs have held talks with various big companies regarding the naming rights for the Tottenham Hotspur Stadium.
According to some outlets, the likes of Google, Amazon and DHL have all shown interest in a long-term naming rights deal.
However, as things stand, those talks do not appear to have been fruitful, with no impending announcement expected by the club regarding a new naming rights partner.
Wyness believes that we might soon see some players from the crypto space move into the footballing industry, suggesting that the naming rights of the Tottenham Hotspur Stadium would be lucrative for these firms.
Speaking about the naming rights of Spurs‘ stadium, the former Everton and Villa chief told Football Insider: “The big one in the US is the Crypto.com Arena in Los Angeles. Given Trump’s position with him coming back in January, and the noise around Crypto being in favour again – I think we might see someone wanting to make a big move in that area.
“I think that will trickle down with smaller sponsorships at other clubs to replace the gambling deals. But there will be a big player somewhere who might really fancy the naming rights at Tottenham. But if I were Daniel, I would be sticking with DHL if possible.”
While there is no doubt that Daniel Levy would want as lucrative a deal as possible, that would not be the Tottenham chairman’s only consideration.
He would be mindful of the impact that the tie-up will have on the club’s brand and he might thus steer clear of agreements with crypto firms or betting companies.
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