Children’s Day in Argentina is unique compared to other countries, as it originated with a group of Argentinians led by Enrique Trucco, the founder of the toy store Truquito, with the goal of donating toys to hospitals, schools, and orphanages.
As part of this year’s celebration, the government under President Javier Milei published a video with a strong message against “those who promote gender ideology.” The Casa Rosada, the government’s official residence, also shared a post on Twitter stating, “Our purpose is for all children to grow up in a healthy and safe environment, far from those who promote gender ideology, which threatens their integrity.”
The government emphasized its stance on distancing itself from the previous Kirchner administration by focusing on protecting children from ideological influences it considers harmful. This message was part of a broader agenda that also included banning inclusive language in the Armed Forces.
In addition to these political messages, the government provided important tips for maintaining children’s health, focusing on strategies to reduce screen time and promote healthy technology use. Experts advised parents on the importance of encouraging activities such as sports, arts, and cooking to counteract the negative effects of excessive screen time like reduced social skills and empathy.
A recent report from the Catholic University of Argentina (UCA) highlighted concerning trends, including low participation in physical and cultural activities among children and adolescents. The government’s campaign, therefore, also served as a call to action for parents and educators to foster more engaging, offline activities for children to ensure balanced and healthy development.
While Children’s Day in Argentina continues to honor its charitable origins, it has also become a platform for addressing contemporary issues, reflecting the government’s broader social and political priorities.
Flor Elena Robledo es periodista y comunicadora con experiencia en «Sábado Gigante» y Univision, destacándose en comunicación pública y traducción simultánea. Ha enseñado periodismo, entrevistado a figuras públicas y trabajado en TUVU y MegaTv, alcanzando millones de vistas con sus historias. Posee un título en Periodismo de Radiodifusión de la Florida International University y estudios de posgrado en Periodismo en Español.
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