Tengrinews.kz - The World Health Organization (WHO) emphasizes that alcohol is responsible for one in eleven deaths in the European region and is launching a campaign to address this critical issue.
Alcohol is linked to over 200 diseases, including at least seven types of cancer, such as breast and colorectal cancer. Currently, it directly accounts for 8.8 percent of all deaths in Europe, equating to one in eleven deaths. However, despite these serious health risks, less than half of Europeans are aware of the connection between alcohol consumption and cancer.
"During this global Breast Cancer Awareness Month, it’s crucial to highlight that a recent study revealed only 21% of women in 14 European countries are aware of the link between alcohol consumption and breast cancer risk—a risk that exists even at low levels of alcohol intake," stated the WHO's press release.
To address this gap in awareness, the regional office is launching a new campaign aimed at disseminating the latest research findings on alcohol's health impacts and encouraging open discussions about the harm it causes, which often goes underreported.
The "Rethink Alcohol" campaign encourages Europeans to reflect on societal attitudes and their personal relationships with alcohol, prompting them to reconsider its role in daily life, celebrations, and traditions. The campaign aims to raise awareness of the health risks and hidden dangers associated with alcohol consumption and encourage healthier alternatives.
"Throughout October and November, the regional office will share impactful personal stories from European residents who have transformed their lives by reevaluating their relationship with alcohol and realizing that it no longer has a place in their lives," the statement continued.
These stories highlight the numerous benefits of reducing or completely eliminating alcohol consumption, including improved physical and mental health, better sleep, enhanced focus and activity levels, deeper connections with others, and a fuller appreciation of life overall.
