You Shouldn’t Have To Hate Your News Source To Support It

Last week, I pointed out that part of the reason for running our current fundraiser (donate $100 or more and you’ll get our first commemorative challenge coin) is to show that it is possible to have a successful media business model that doesn’t involve annoying its community into paying.

Apparently that struck a nerve. A (actually very good) journalist for a billionaire-owned news org complained, suggesting that it was unfair of me to call out other media organizations for choosing to annoy people for money. Which billionaire? Does it matter? The list is long enough that you could throw a dart.

The crux of the argument seemed to be that there just aren’t that many ways for news orgs (billionaire-owned or not) to make money these days, and thus I shouldn’t call out those who have chosen an “annoy people until they pay” method.

I disagree.

One of the very earliest areas of coverage on Techdirt was about the changing music industry, and how the record labels’ Napster-era strategy of disrespecting music’s biggest fans by accusing them of all being thieves was not in their long-term best interests. Rather, working on finding a better business model that enabled fans to enjoy more music would be the better, more sustainable strategy. Today I would argue that I was correct.

I think the same is true in the news business. Insisting that the only way that a news org can make money is to be actively hostile to your readers/watchers/listeners strikes me as unsustainable and going down the wrong road.

Tragically, one thing that we’re seeing is that the news orgs with the least community-hostile approach tend to be right wing MAGA shitpost factories. They’re running on dark money or extracting cash from the perpetually credulous, but either way they’ve figured out that not actively pissing off your audience creates loyalty. It’s a depressing lesson in how the worst actors sometimes understand community dynamics better than legacy institutions.

But it would be nice if we could show the world a better way. That you can have a publication that does, in fact, respect its community. That doesn’t want to annoy you into paying. That doesn’t want to only make its content shareable if you have a subscription or if you first give up all sorts of private data about yourself.

And that’s where you come in. While Techdirt will accept donations year-round, if you want to get one of these cool new commemorative challenge coins, you have until Monday, January 5th, to make your donation. On Tuesday we’ll be submitting our order of how many coins get minted, so we’re down to our final week if you want in.

Help show the world that a good, thoughtful news site can be reader supported, but without having to use tactics that disrespect its community to do so.