Switzerland Tourism has taken stock of the first three years since the start of the pandemic in March 2020. Additional recovery funds have helped to mitigate the effects of the health crisis and stabilise the industry. A total of CHF49 million ($53.5 million) over three years has been allocated to the recovery programme, including CHF9.2 million in 2023, said the body responsible for promoting Switzerland as a tourist destination in its annual report on Thursday. +Swiss village of Lauterbrunnen mulls Venice-style tourist entry charge A key element has been the development of sustainable tourism, for which the "Swisstainable" label has been applied since 2021, and which absorbed 42% of the budget in 2023. Another major expenditure was promotion in nearby markets, to which a third of the funds were devoted. Thanks to this additional funding, it was also possible to roll out campaigns featuring celebrities such as Roger Federer on a large scale. + Two Swiss villages awarded ‘Best ...
