The meme arrived on Saturday morning, sent from a concerned friend. It showed Jeremy Clarkson sitting in the interlocutor’s chair on Who Wants to be a Millionaire? He looked composed, concerned, and a little apprehensive. The picture was accompanied by a subtitle: “OK Keir, for one million pounds…” Underneath was displayed a question and the famous millionaire multiple choice answers: “Finish the song title ‘Blame it on the…’ a) Sunshine b) Moonlight c) Good Times d) Far-Right.”