The unusual timing of the general election has meant a plethora of early summer, extra-curricular PR opportunities presenting themselves to the major political parties. Where are we with the photo opportunities, two weeks to go? The Tories scored one of their impressive set of own goals around the Euros, when Rishi Sunak tried to gauge a Welsh room on their excitement about the tournament, despite the national team having failed to qualify. Labour’s retort was a very passive, Starmerian picture of their leader in neutral white T-shirt to watch the first England-Serbia fixture, lest he rock the incumbent Scottish vote. That’s a 0-0 draw by any metric.
