Has BB got any fans left? It had pretty much died a death 15 years ago causing it to migrate to C5 and now its on itv2 so its audience will be a few dozen.
It was a bit of trivial fun when it started but as soon as the contestants worked out how to best game the system to maximise their post BB income and the tv company started recruiting from 'find a star' agents rather than the people who queued up to audition then it was pretty much finished as anything other than a carefully choreographed PR and brand promotion exercise.