Shoppers Say This 90s-Inspired Lipstick Has a Shade That’s ‘Better Than Your Lips’ & It’s Only $7
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While we are loving that dramatic, sultry ‘90s lip is having a moment again, there’s something about a retro “my lips but better” shade that feels timeless — and totally wearable. That’s exactly why shoppers keep coming back to L’Oréal’s Colour Riche Lipstick in Nature’s Blush, a warm pinky-tan that one fan swears is “better than your lips.”
At just $7, it’s not just the color that has people stocking up. One reviewer with serious lipstick loyalty wrote, “Nature’s Blush. #840 is a beautiful, smooth, warm and alluring color. I bought several tubes of this lipstick to guarantee I have enough to last should this color ever be discontinued. Treat your lips!”
Another agreed, calling it “soft and moisturizing” and “long lasting” — which checks out, considering the formula includes argan oil and vitamin E to keep lips feeling smooth hours after application.
For others, the flattering nude-pink lipstick is less of a one-time purchase and more of a lifelong commitment. “It took almost 40 years to find the perfect shade,” one shopper admitted. “I was all over the L’Oréal color wheel because I love the products… Nature’s Blush is that shade.” Another called it one of her “go-to lip colors” because it “goes with everything.” No outfit coordination stress here — just swipe and go.
Even better? The color payoff holds up IRL. “This lipstick is so beautiful colored it looks exactly like in the pictures when I apply it,” one reviewer shared. “I’m buying one more because my daughter took it from me — she likes it much also, lol.” If that’s not a glowing endorsement, we don’t know what is.
Between the flattering shade, the feel-good formula, and the $7 price tag, it’s easy to see why L’Oréal’s Colour Riche Lipstick in Nature’s Blush has become a staple in so many makeup bags. If you’re still searching for your perfect neutral, this one might just end the hunt.
Read more for lookalikes to Charlotte Tilbury’s Pillow Talk Lipstick.