Reviewers Say This $20 Fruity-Floral Perfume at Anthroplogie Smells Similar to Gucci: ‘I’ve Gotten So Many Compliments!’

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A perfume only has to smell good for about five seconds before you start justifying spending triple digits on a pretty glass bottle, which is why shoppers get especially interested when one at Anthropologie starts giving pricey pink fragrance energy. Right now, that scent is Maeve Perfume, a fruity-floral option that starts at $20 for a rollerball, costs $54 in the full-size version, and keeps drawing comparisons to Gucci Flora Gorgeous Gardenia, whose larger bottle sells for $181.

One reviewer put it more bluntly: “Usually Anthro flops when making their own branded perfumes but this one was actually not that bad.” Even better, they added that they “wore it around the store and out – lasted longer than expected,” which, for anyone tired of fragrances that disappear before lunch, is doing real work. Their verdict on the scent itself was even more interesting: “floral and sweet,” with a smell “similar to the pink Gucci perfume,” plus a strong endorsement for anyone who likes rose.

That tracks with how Maeve wears, according to shoppers who are becoming instant fans of the affordable fragrance. It opens with bergamot and pink pepper, so the first hit lands bright rather than sugary sweet. Rose and peony sit at the center, with peach and lychee bringing in the kind of soft fruitiness that gives the floral fragrance a sweet base that doesn’t veer into gourmond territory. It is easy to see why one reviewer called it “a really nice balance of floral/fruity” and said it was “great for everyday wear.” It reads polished without feeling fussy about it.

Another shopper, who bought the fruity, floral fragrance based on the description alone, called it “basically perfection” and compared it to “the scent equivalent of umami,” which honestly makes sense here. Maeve doesn’t just smell rosy or fruity in a one-note way. The musk and vetiver underneath give it a cleaner finish, so the sweetness lands softer and the florals don’t go powdery too fast.

That airy finish of the springtime perfume also seems to be part of why people keep getting stopped over it. In a review titled “Delightful light scent!,” one shopper wrote, “I’m loving this new scent! It’s rosy and warm with citrus notes that remind me of spring. I’ve gotten so many compliments!” Its bergamot opening, rose-peony heart and musk-vetiver drydown keep it from tipping too sugary or too sharp, which helps explain why reviewers describe it as light, rosy and easy to wear.

So if you’ve been chasing that Gucci-adjacent fruity-floral category without talking yourself into a much bigger fragrance purchase, Maeve is worth a look. The $20 rollerball makes the entry point easy, and the $54 full bottle still lands well below what you’d spend on a designer fragrance.

Before you go, check out these candles that are guaranteed to mask even the toughest scents: