It's Official! POP MART's Labubu Is Back With a Super Cute Collab Featuring Hello Kitty & Friends — Here's When It Drops
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.
In case you haven’t already heard the news, LABUBU is back! This time around, she’s bringing along a few familiar friends you’re sure to recognize. In what’s sure to be another sold-out collection, a LABUBU x Hello Kitty & Friends collab is set to drop very soon. We have all the info you need to know about this super sweet team-up, including when and where you can shop the collection.
“By bringing together two brands with strong global audiences, this collaboration underscores POP MART’s commitment to artist-forward, collectible design,” Emily Brough, POP MART Americas’ Head of Licensing, said in a release. “Both LABUBU and Sanrio have passionate fanbases, and this partnership engages collectors and fans alike, blending timeless Sanrio appeal with the playful mischief that has made LABUBU a global icon.”
In general, the partnership was meant to “celebrate friendship, individuality, and everyday joy.” From what we’ve seen so far, it really looks like both brands truly delivered. The new drop does an amazing job of blending LABUBU’s fun and mischievous vibe, with Sanrio’s colorful cast of characters. Let’s just say, if you love dressing up your LABUBUs, you’re going to love what’s in store.
What to Expect From the LABUBU x Sanrio Collab (2026)
As part of the upcoming drop, POP MART will be releasing two “charming crossovers” — a LABUBU x Hello Kitty Vinyl Plush Doll and LABUBU x Sanrio Character Series Vinyl Plush Pendant Blind Boxes. Here’s a sneak peek at the blind box options, as well as the larger vinyl plush doll.
LABUBU x Sanrio Vinyl Plush Pendant Blind Boxes
The story behind this new set of LABUBU blind boxes is actually pretty cute. These vinyl plushies basically imagines what it would be like if LABUBU joined the Sanrio universe. If you ask us, she’s so cute, she’d easily fit right in! With the LABUBU x Sanrio blind boxes, you have an opportunity to pull one of six Sanrio character-themed pendants, as well as a secret. The characters include fan-faves like Hello Kitty, Pompompurin, My Melody, Kuromi, Cinnamoroll, and Pochacco.
So, take a look at the new LABUBU x Sanrio Vinyl Plush Pendants below. Once again, these are blind box-style, so you won’t know which character you’ll get until the moment you open up the bag. If you’re a big fan or collector of either brand, you may want to consider grabbing the entire box. That way you even have the opportunity to get the special. Given the popularity of both brands, we have a feeling these will sell out fast. Blind boxes are priced at just under $40.
POP MART LABUBU X SANRIO DROP: WHAT TO KNOW
LABUBU x Sanrio Vinyl Plush Pendant Blind Box
Releasing on March 12
LABUBU x Hello Kitty Vinyl Plush Doll
Not only do you have your pick of plushie bag charms, POP MART is also releasing the ultimate LABUBU x Hello Kitty collab with the LABUBU x Hello Kitty Vinyl Plush Doll. It perfectly blends LABUBU’s playful design with easy-to-spot Hello Kitty details, like her totally iconic red bow and overalls. The doll even comes with a an embroidered sleep mask, a pillow, and a two-piece outfit. It’s such a perfect match, we have to say this version of LABUBU might just be our favorite. The vinyl plush doll retails for $150.
When (& Where) Can I Shop the LABUBU x Hello Kitty & Friends Collection?
Now this is the important info you’ll want to take note of. The LABUBU x Hello Kitty & Friends collab is set to release online at POP MART on March 12th at 10 p.m. ET. Per the brand, it will later release in stores starting in April.
As far as other online retailers go, POP MART does have an official store on Amazon that you can keep an eye on. More often than not, big drops like anything LABUBU-realted tend to release on Amazon later than POP MART online. So if you are looking to shop the LABUBU x Hello Kitty blind boxes or vinyl plush doll, you may have to wait a bit until it finally drops online.
Looking for more can’t-miss Hello Kitty collabs? Check out the new Converse x Sanrio drop, which features adorable shoes, apparel, and accessories. Viral cozy-brand, Brunch, also released a Hello Kitty collection with luxe-feeling slippers, robes, and more.