Hailey Bieber Used This Exact Lip Blush in Her Latest TikTok & Shoppers Say ‘It’s Giving Leading Lady in a Rom-Com’
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Clean girl makeup has basically become shorthand for “Hailey Bieber core”: smooth skin, brushed-up brows, and a neutral lip that looks like it lives on your face year-round. In her recent TikTok captioned “fresh skin and a lip on repeat,” Bieber gives the full GRWM treatment and finally reveals the exact lipstick behind that soft-focus lip. The shade is Bespoke in Merit’s Signature Lip Blush line, a rosy brown color that fans say gives “leading lady in a rom-com.”
Bespoke is technically a sheer matte, but it wears more like a balmy stain. The formula uses gel-wrapped pigments, so the color goes on smooth and diffused instead of dry and flat. That finish is why one shopper said, “honestly this became one of my favorite lip products of all time… this is giving leading lady in a romcom lip color. omg it’s perfect. i have the shade Bespoke and i want them all now.”
Because the pigment is buildable, Bespoke can read as a subtle tint or a full rose brown lip. One reviewer admitted, “at first I was like nope no way that shade will look good on me, but I was WRONG, it’s so natural looking, and now this is one of my favorite lip shades I’ve ever bought.” They describe the coverage as sheer that builds to medium or even full, and credit that softness for making the shade click with their soft summer undertones.
Texture keeps coming up in reviews too. Merit’s lip color leans on a sesame-based active and hydrating emollients so the stick feels like a balm while still giving that blurred finish. “I want more colors, its that good,” one shopper wrote. “Its like they solidified a cream mousse. The color bespoke is great for the hue of my lips, it enhances them perfectly and it erases all lines.” Another notes that it “feels amazing on the lips” and reaches for it often enough that they’ll be “devastated” if Bespoke ever disappears.
If your FYP is all clean girl routines and soft brown lip combos, this is the exact bullet Bieber reached for on camera. Add Bespoke to your cart, swipe it on, and see if it gives you your own rom-com main character moment.
Read more for iconic 90s lipstick shades you can buy today.