Adorable Valentine’s Day Jellycat Dupes Are Hiding in the Most Unlikely Place — & We Found Them for Under $10
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If you love the look and feel of Jellycat plushies but don’t always love the price tag, we have very good news — and it’s hiding in plain sight at CVS. Yes, that CVS. Just in time for Valentine’s Day, the retailer quietly stocked shelves (and its website) with a lineup of adorable, ultra-soft plush toys for under $10 that give major Jellycat vibes without the splurge. They’re cute, cuddly, and perfect for gifting — or keeping for yourself.
The Palm Pals Plush Assorted Characters are proof that good things come in small packages. These 5-inch plushies are tiny, expressive, and full of personality, making them ideal for tucking into a Valentine’s Day gift bag, adding to a card, or surprising someone at school or work. They’re collectible, giftable, and dangerously easy to grab more than one since they’re so affordable.
Palm Pals Plush, Assorted Characters
Celebrate love in the palm of your hand with Aurora’s Valentine’s Day Palm Pals Assortment! This adorable collection features four heart-shaped plush friends, each bursting with personality and charm. Designed with high-quality, soft materials and filled with perfectly weighted beans, these mini plushies are delightfully squishy and oh-so-huggable. Whether gifted to a loved one or added to your own Palm Pals collection, these loving hearts are the perfect way to share sweetness, smiles, and affection this Valentine’s season.
For something a little bigger (and a little more playful), the Joyward MVP Football Plush adds a sporty twist to Valentine’s gifting. At around 8 inches, it still feels soft and cuddly but has a novelty edge that makes it great for kids, teens, or anyone who loves a nontraditional plush. It’s fun, unexpected, and still keeps that cozy, huggable feel Jellycat fans love.
Joyward MVP Football Plush
A soft, cuddly football plush made from high-quality, easy-to-clean materials, designed to be loved for years to come. With its playful “You’re My MVP” vibe, it’s a sweet and unexpected Valentine’s gift that’s perfect for everyday hugs, quiet moments, and adventures alike.
If you’re leaning into classic Valentine’s Day energy, the Joyward Heart Plushes are exactly what you want. These fluffy heart-shaped plushies come in assorted designs and colors and feel like a sweet upgrade from the usual candy-only gift. They’re the kind of plush that works for partners, friends, or even as a cheerful little décor piece on a bed or desk.
Joyward Heart Plush, Assorted Styles
Add a playful twist to Valentine’s Day with a sweet hat-wearing heart plush! Bursting with personality, these 8-inch soft and cuddly hearts feature silly expressions and fun hats for extra charm. Perfect for gifting to friends or loved ones, they’re a lighthearted way to share smiles and hugs this Valentine’s season.
The Joyward Tulip Plush Plant is another standout — especially if you love the idea of flowers that never wilt. Standing about 8½ inches tall, this tulip plush brings a bright, spring-ready feel to Valentine’s Day and makes a charming alternative to real blooms. It’s soft, cheerful, and feels surprisingly thoughtful for something you can pick up during a CVS run.
Joyward Tulip Plush Plant
While flowers will fade, these potted plush tulips will last long after Valentine’s Day is over! Each potted plush features a soft, brown ribbed pot with a smiling face and cute little feet. Sprouting from the pot is a bouquet of colorful plush tulips. Choose from four tulip colors: red, blue, pink, or yellow. Make it a lasting and loving Valentine’s Day with the gift of a potted plush tulip plant!
And finally, the Aurora Love You S’More Plush might just be the sweetest of the bunch. At around 9 inches, this dessert-inspired plush delivers cozy, campfire-cute vibes with a Valentine’s twist. It’s playful without being cheesy and feels like the kind of plush someone would keep long after February 14.
Aurora Love You S’More Plush
A soft, fluffy plush with a sweet expression and a playful “Love You S’more” pun that’s perfect for Valentine’s Day. Made with high-quality materials, it’s a cozy, lighthearted gift that delivers laughs, hugs, and lots of love.
The best part? All of these plushies are available at CVS and ring in at under $10, making them perfect for last-minute Valentine’s Day gifts, classroom exchanges, Galentine’s surprises, or just a little self-love moment. If you’ve ever wanted Jellycat-style softness and charm on a drugstore budget, these finds prove you don’t have to look far — sometimes the cutest gifts are waiting right next to the pharmacy counter.