Every Tween Wants a Pink Palm Puff Hoodie (Here’s Why)
My 9-year-old created her Christmas list. At the very top: A hoodie from Pink Palm Puff. What is that even? I didn’t know, so I researched. As it turns out, there’s a new wardrobe obsession sweeping through middle-school halls, TikTok FYPs, and even the younger set (3rd- to 6th-graders). They want the pastel-perfect hoodie from Pink Palm Puff.
And for parents and influencers alike, the question isn’t just “Should she get one?” It’s “When can I order it before it sells out?” And, will it get here before Christmas? I wrote this story AFTER I placed my order—sorry, not sorry—I needed to get in on it before I wrote this story and helped spread the word even more.
Now that we’ve gotten my shopping out of the way, I’ll walk you through the brand’s origin story, unpack why the hoodies are that tween status symbol, and share what makes these oversized sweatshirts tick for the Gen Alpha crowd.
The Viral Pink Palm Puff Backstory
Pink Palm Puff was founded in 2023 by then-15-year-old entrepreneur Lily Balaisis, who turned a hoodie-obsession into a business. According to the brand’s “About Us” page, it was born “from a love of coastal living and a vision of creating pieces that feel elevated and effortless. (It’s giving Billabong beach-y, but more “preppy” pink by today’s standards.) Every collection seems to blend that curated luxury influencers gravitate towards with the ease of everyday style—perfect for a girl who goes to junior high!
This brand doesn’t seem to be just another fast-fashion drop though. Its founders deliberately built a distinctive aesthetic. Think: pastel hues, oversized fits, beach-inspired vibes… Plus, they tapped into social media culture for reach—the Mecca of teen/tween inspo. Now the hoodie is more than a piece of clothing; it’s a symbol.
About the Famous Pink Palm Puff Hoodie
Well, it’s pink. It costs $89. And don’t get it twisted—it’s the one called the “Everything Comes in Waves” Hoodie in Pink that comes in sizes XXS to XL. Your kid will want it oversized, so buy accordingly.
There are other soft pastel variations, so if she’s not a pink girlie, you’ve got other options: Blue or Acai (which is basically a soft purple). It’s a relaxed fit to begin with. You’ll want that “lived-in but cool”
But don’t sleep on this. If you’re planning to buy it, get it while you can as it may sell out as we get closer to Christmas. It might also take awhile to ship. When I ordered mine a week ago, it said shipping time could be 2 to 3 weeks. If you want it under your Christmas tree for your hip teen, now’s the time to check out of your cart.
The brand sells more than just hoodies, by the way. If you want to outfit your gal in Pink Palm Puff from head to toe, you can also core sweatpants, pajamas, swimwear, tote bags, and slippers. The vibe is all the same: beach-y and breezy.
So if your tween is asking for the Pink Palm Puff hoodie, you’re not just seeing a fad. You’re seeing a confluence of smart branding, social-moment momentum, and design elements tuned to Gen Alpha’s aesthetic. It ticks all the boxes: aspirational yet relatable, stylish yet comfortable, limited yet accessible.
As a parent and now master tween shopper, I do think it’s worth the price tag. But, you’ve gotta treat this hoodie as a moment. It’s not an everyday purchase. Make it a special gift because an $89-anything that she’ll grow out of eventually needs to be more than “I picked this up for you the other day.” And since you’re oversizing, you can get a couple of years out of it… until the next fad.