It’s a big contract, but also the new normal.
The Lakers wasted no time in doing exactly what we knew they were doing: Signing Bronny James to a contract. It just so happened that he became the first second round pick to sign, a four-year deal, and with the new CBA people saw the announcement and began to lose it.
Bronny James has agreed to a four-year, $7.9 million deal with the Lakers, a league source told ESPN. Team option on the fourth year.
— Dave McMenamin (@mcten) July 3, 2024
On the surface this seems beyond ludicrous. To be fair, it is the largest contract of all time given to a second round rookie pick — but it has nothing to do with LeBron or nepotism; it’s just the new normal of the 2023 CBA. The minimum annual salary for a 4-year deal is exactly what Bronny received, which means the total money side of this had nothing to do with who his dad is. The truth is that revenues are rising, the salary cap is expanding — and that’s why we keep seeing new records for contracts, with the trickle down effect being that rookies are getting more money as a result.
Pelle Larsson, the first second-rounder to sign this year got a three-year, $5.4 million deal from the Miami Heat — and had they added a fourth year he would have been on the exact same contract as Bronny James.
Now, we can certainly argue about the nature of this deal. A second round pick with as many questions as Bronny getting a contract before Summer League is definitely a perk of being LeBron’s son — but in the grand scheme of things it’s really a minor issue. He’s the No. 55 pick, who probably won’t contribute much, and earning just under $2M a year is relative chump change, commensurate with what the majority of deep rotation guys will make this season.
In the end this is all no harm, no foul. LeBron is going to ride out his career in Los Angeles, play with his son, continue with business ventures in the city — and sail off into the sunset.
