AGA projects that an estimated $1.76 billion will be wagered on Super Bowl LX

A recent study by the American Gaming Association (AGA) projects that an estimated $1.76 billion will be wagered on Super Bowl LX.

The regulator has based its prediction on the explosive rise of prediction markets and the continued growth and strength of the legal, state- and tribal-regulated markets.

AGA predicts $1.76 billion will be wagered on Super Bowl LX

The AGA published the study, with President and CEO Bill Miller vocal about the regulator’s views on traditional sports betting markets and prediction markets.

“This research reinforces why state-and-tribal-regulated sportsbooks are critical, offering strong oversight and consumer protections that prediction markets simply do not match,” said Miller.

The strong throughline from Miller indicates that prediction markets remain in a grey area with the AGA, which could be linked to the ongoing legal disputes between prediction market operators and the traditional licensed and tribal gaming sector.

Americans are expected to wager a record $1.76B legally on Super Bowl LX, a testament to the strength of the state- and tribal-regulated sports betting market.

Read the release https://t.co/uoTyKTYMf5 pic.twitter.com/hP5SHeuOfd

— American Gaming Association (@AmericanGaming) January 30, 2026

We reported that Polymarket, Kalshi, and Crypto have come under intense legal scrutiny in Nevada, which could set a precedent for federal oversight over state regulation.

The study doubles down on that perspective, saying the work by the AGA “shows that prediction markets are confusing consumers by promoting sports betting as an investment rather than entertainment, underscoring concerns about how these products are marketed and their lack of responsible gaming tools.”

AGA publishes prediction market observations

Looking more closely at the study, there is a clear distinction in the AGA’s perspective on prediction markets.

“78% of sports event contract bettors believe state regulators could assist in resolving disputes on their platform, even though prediction markets operate entirely outside state sports betting regulatory frameworks. These findings underscore widespread confusion among sports event contract users on the regulatory oversight governing prediction markets.”

28% of sports event contract bettors describe their activity as investing, according to the AGA, compared with 9% of sportsbook users.

Despite investment-style advertising reaching 31% of sports event contract bettors (compared to 7% of sportsbook users) and 25% of funding activity coming from investment budgets (compared to 9% of sportsbook users), 58% of traditional licensed sports bettors still regard sports event contracts as gambling rather than investing.

“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience,” said Miller, but he was keen to highlight traditional markets, saying, “By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.”

Featured image: AGA Official.

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