BetMGM and St. Louis Blues embark on official sports betting partnership

BetMGM is now the official sports betting partner of the National Hockey League’s St Louis Blues in a new multi-year agreement.

The announcement of the new partnership between the St Louis Blues and BetMGM promises exclusive fan engagement opportunities for fans of the hockey team. Already, new signage and branding for BetMGM have been integrated into the Blues’ Enterprise Center for exposure during home games, with plans for more co-branded content on social media and future hospitality experiences.

@BetMGM announced today that we are now an Official Sports Betting Partner of the NHL’s @StLouisBlues, expanding our footprint in Missouri and unlocking new ways to engage with Blues fans across the state.

Key elements of the agreement include prominent BetMGM signage and… pic.twitter.com/ly6O4eSGl7

— BetMGM News (@BetMGMNews) January 20, 2026

“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone,” said Matt Prevost, Chief Revenue Officer at BetMGM. “With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”

The Blues Chief Revenue and Marketing Officer, Steve Chapman, made special mention of the gambling firm’s responsible gaming policies, coming after the company launched a fresh campaign about how to gamble safely at the end of last year.

“With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM,” said Chapman. “Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”

Prime time for BetMGM to expand its footprint

This latest partnership comes after the company had a booming financial year in 2025. The company is clearly looking to invest its money in sponsorships and relevant partnerships, confirming a push into the entertainment space with a podcast sponsorship in September 2025.

The gambling giant has also been raising its profile in its in-house marketing, featuring actor Jon Hamm in its latest batch of marketing materials in 2025.

Featured image: BetMGM

The post BetMGM and St. Louis Blues embark on official sports betting partnership appeared first on ReadWrite.