AI now powers nearly half of all bets, new report finds
A new report looking at sports betting trends, from Kambi, shows that a massive 48% represent bets traded by AI on the company’s network in 2025.
This marks a stark rise from the 4% in 2022, followed by 18% in 2023, and then 28% in 2024. The company says this comes after they have “leveraged AI for many years to deliver odds with unprecedented precision and speed of delivery through fully automated trading.”
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The sports betting industry is evolving faster than ever, and Kambi's 2025 Report uncovers the key trends that shaped the market over the past year — and what they mean for 2026 and beyond.… pic.twitter.com/Eh2xyhhPBe
— Kambi (@KambiSports) January 13, 2026
According to the company, AI is improving their quality of pricing and enabling them to offer a more expansive offering. It was in 2022 when the sportsbook launched its AI trading, in time for the World Cup.
“AI has driven offering expansion across the whole of soccer, not just the top leagues. For example, since 2022, the number of bet offers have increased substantially on both the Dutch Eredivisie and English Championship.”
Basketball and American football tops Kambi’s most popular sports in 2025
Moving on from the AI, the sportsbook operator has provided an insight into its top markets by region. In the United States and Canada, basketball was the most popular, followed by American football, baseball, soccer, and then tennis.
As for the most popular events, the Super Bowl LIX topped the list in this area, with the AFC Championship Game being next, then NFC Championship Game, Buffalo Bills vs Baltimore Ravens, and then The Masters.
In Europe, the differences began to appear as the top sports were soccer, horse racing, ice hockey, tennis, and basketball. The operator has also shared the most popular events for first time bettors in this continent, with the Grand National topping the charts. The wide appeal of this event is further shown by the fact 40% of bettors made it their only racing bet of the year.
Arsenal vs Aston Villa was next on the list, with the others including Brest vs Real Madrid, Supreme Novices’ Hurdle, and the Festival Trophy Handicap Chase.
Featured Image: AI-generated via Ideogram
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