The Lincoln Project, an anti-Trump group run by former GOP operatives, called out Donald Trump’s record on reproductive rights in a new ad appealing in dramatic fashion to men with daughters as both presidential campaigns seek out a core constituency key to winning the White House in November: women.
The two-minute ad, which the group says is an updated take on Lyndon B. Johnson’s 1964 Daisy ad, begins with a young woman in pain in a hospital bed before she pleads with her father to reconsider his vote for Trump.
“It didn’t need to end this way, Dad,” the female narrator says. The video then cuts to clips of Trump bragging about his successfully appointing Supreme Court justices who went on to overturn Roe v. Wade.
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“You knew what he did. You knew his politics would end my freedom, my rights, my life. You chose hate over me.”
The ad comes as the former president has tried to bridge a divide between his base of anti-abortion supporters and the majority of Americans who support abortion rights, according to NJ.com.
This is not hyperbole, women are dying,” Lincoln Project chief of staff Ryan Wiggins said in a statement. “How could you tell your daughter you love her and will have her back always and then cast a vote for Trump and Project 2025?”
Watch the clip below or at this link.