Vice President Kamala Harris is slaying former President Donald Trump's campaign with his own campaign tactic, a new political analysis contends.
Harris' message boils down to one simple sentence Trump and his team have of yet proven unable to disprove, MSNBC contributor Ryan Teague Beckwith argued Monday.
"Vice President Kamala Harris' campaign message is clear," Beckwith wrote: "She loves freedom and Donald Trump is weird."
Harris earns Beckwith's praise for hammering voters with a simple, strong and emotional theme that she can connect to a platform appealing to Democrats and independents alike.
The word freedom appears in Harris' first campaign ad at least 14 times, with Beyoncé contributing 10 with her 2016 anthem "Freedom," according to Beckwith.
"At the same time," he writes, "the Harris campaign and its Democratic allies have made a sharp turn away from Biden’s serious approach in describing Trump world, adopting a more mocking tone."
Much has been made of the final word of Harris' statement on her political foe: “Trump is old and quite weird.”
Democrats such as Transportation Secretary Pete Buttigieg have since rallied behind the word that Republicans such as Vivek Ramaswamy and Sen. J.D. Vance have been unable to counter
"In both cases, the strategy is reminiscent of Trump's messaging: pick a simple theme and repeat it over and over and over," writes Beckwith.
"In an ironic twist, all that tribalism made Republicans vulnerable to the same attack."
As proof, Beckwith points to a comment Vance made as he ranted against childless "cat ladies" and for bans preventing pregnant women from crossing state lines.
The comment appeared in a far-right podcast and includes the word Harris' campaign is now using against him.
"Vance described a bizarre hypothetical in which conservative bogeyman George Soros would send 747s full of Black women seeking abortions from Ohio to California," wrote Beckwith.
Then Vance said, "That’s kind of creepy, right?"
