MANILA, Philippines – Showcasing the rich cultural diversity of the Philippines, the country’s longest-running immersive travel fair is back at the SMX Convention Center in Pasay City!
The Philippine Tour Operators Association (PHILTOA)’s 35th Philippine Travel Mart is happening at the SMX Convention Center from Friday, September 6, to Sunday, September 8. With almost 300 tour operators, tourism offices, travel agencies, airlines, hotels, and resorts, the immersive exhibit brings together the best of the country’s tourist destinations in one place.
According to PHILTOA president Arjun Shroff, the travel fair is a reflection of their commitment to the next generation tourism stakeholders by providing a platform “for sharing knowledge, forming partnerships, and showcasing what we have in the 7,641 sun-kissed islands of the Philippines.”
Whether you’re a travel enthusiast or planning your next getaway, this exhibit brings the best of the archipelago under one roof. Here’s a list of must-visit booths to explore the unique destinations, local traditions, and hidden gems each region has to offer.
Luzon
Aside from discounted packages, travel deals, and promos, the stalls of the different Luzon provinces invite visitors to immerse themselves in the island’s diverse offerings, including artisanal crafts from the Cordilleras and Ilocos. Guests can also purchase regional delicacies, taste the famous sili ice cream from Bicol and coconut wine from Quezon, and explore cultural artifacts from different regions.
Travel packages, traditional performances, and interactive displays are featured in every booth.
STONE HOUSE. Batanes is a province of simplicity and tranquility. Photo by Rev dela Cruz/RapplerCORDILLERA TEXTILE. These woven fabrics are meticulously handcrafted using weaving techniques passed down from generations. Photo by Rev dela Cruz/RapplerENDLESS STORIES. Visiting Central Luzon gives travelers an engaging experience in its picturesque countryside and traditional cuisine. Photo by Rev dela Cruz/RapplerMETRO MANILA. From the glittering skyscrapers to cultural landmarks, the energy of the city never sleeps. Photo by Rev dela Cruz/RapplerMIMAROPA. Each province has its own distinct weaving style, from baskets to fabrics. Photo by Rev dela Cruz/RapplerLAMBANOG CAPITAL OF THE PHILIPPINES. Quezon province is known for its delectable delicacies and rich culinary heritage, such as rice cakes and lambanog or Philippine coconut wine. Photo by Rev Dela Cruz/RapplerSILI ICE CREAM. Made of coconut cream and fresh siling labuyo, this spicy yet refreshing sili ice cream is a famous treat in Bicol. Photo by Rev Dela Cruz/Rappler
Visayas
At the fair, the booths featuring different regions from the Visayas offer a diverse range of interactive displays and exhibits. Each booth showcases intricately woven crafts, paintings, jewelry, and accessories for purchase, as well as samplers of regional delicacies and travel packages to the islands’ pristine beaches and under-the-radar tourist destinations.
REPRESENT. Eastern Visayas takes pride in its history and cultural heritage. Photo by Rev Dela Cruz/RapplerKALIBO FESTIVALS. The Ati-Atihan Festival is a lively and colorful celebration honoring the Sto. Niño. Photo by Rev Dela Cruz/RapplerKALIBO TEXTILE. Piña handloom weaving uses fibers of the pineapple plant to create various crafts and textiles. Photo by Rev Dela Cruz/RapplerCAPIZ SHELL. Capiznon artisans use Capiz shells in creating lamp shades, window panels, and ornamental accessories. Photo by Rev Dela Cruz/Rappler LIVE PERFORMANCES. Capiznons serenade visitors with a song accompanied by a guitar and electric violin. Photo by Rev Dela Cruz/RapplerRAFFIA. The organic fibers of raffia chandeliers give a bohemian aesthetic. Photo by Rev Dela Cruz/Rappler
Mindanao
Booths set up by the regions from Mindanao provide a visually appealing journey into the southernmost islands of the country. Visitors can browse through stunning handwoven textiles such as malong, beaded accessories, and intricate bags. Don’t forget to check out a mock-up of the majestic Asik-Asik Falls in the area.
CARAGA BEYOND THE WAVES. Caraga is known for its pristine beaches, dense rainforests, and majestic waterfalls. Photo by Rev Dela Cruz/RapplerMARANAO CEREMONIAL PRACTICES. The Maranao heritage is deeply rooted in precolonial traditions, which are evident in their daily life and ceremonial practices. Photo by Rev Dela Cruz/RapplerEXQUISITE FABRICS. Prominent textiles from Lanao del Sur serve as important cultural artifacts that celebrate the Maranao people. Photo by Rev Dela Cruz/RapplerBEADWORK. These beaded accessories are handmade by women of the Subanen Tribe. Photo by Rev Dela Cruz/RapplerHIDDEN PARADISE. The Asik-Asik Falls exudes a serene and untouched beauty, making the journey through the winding trails worth it. Photo by Rev Dela Cruz/RapplerEXPERIENCE COTABATO. Cotabato is home to various ethnic groups known for their distinct music and dances. Photo by Rev Dela Cruz/RapplerMUSIC. Kulintang music is often accompanied by a dabakan, a single-headed drum, and agung or large gongs. Photo by Rev Dela Cruz/Rappler
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