Škoda Auto India has announced a new pricing strategy for its popular Kushaq and Slavia models, aimed at making the brand more accessible to a broader customer base. The refreshed pricing, starting at ₹10.69 lakh, is part of a limited period offer and is expected to significantly enhance the value proposition of these models.
This strategic move comes as Škoda prepares for the launch of an all-new compact SUV in early 2025, which will further augment its market presence. The new pricing strategy leverages operational efficiencies and economies of scale, allowing Škoda to pass on the benefits to its customers.
Petr Janeba, Brand Director of Škoda Auto India, emphasized the company’s long-standing commitment to the Indian market: “We have been in India for nearly a quarter of a century, and our commitment to this market is absolute. We have always been looking at offering more in product and affiliated actions. Since the announcement of our all-new compact SUV planned for 2025, we have maintained that with this new car, we are targeting new markets, younger customers, and more accessibility to the brand.”
The Kushaq and Slavia models, previously available in Active, Ambition, and Style variants, have been rebranded as Classic, Signature, and Prestige. Additionally, the Kushaq lineup includes the Onyx variant at the value end and the Monte Carlo variant at the premium end. The new pricing structure applies to all engine and transmission options for the Kushaq and select variants of the Slavia. Both models offer a choice between a 1.0 TSI petrol engine with a six-speed manual or automatic transmission, and a 1.5 TSI petrol engine with a six-speed manual or seven-speed DSG.
Maintaining its commitment to safety, Škoda Auto India continues to offer six airbags as standard across the range for both the Kushaq and Slavia. Both models have achieved a full 5-star rating for adult and child safety in Global NCAP tests, underscoring Škoda’s dedication to uncompromising safety standards.
In addition to safety, these models come equipped with premium features such as ventilated seats, electric seat adjustments, wireless Android Auto and Apple CarPlay, a 25.4 cm in-car entertainment interface, and a sub-woofer embedded in the boot, enhancing the overall driving experience.
The revised pricing strategy allows customers to save up to 10% depending on the choice of model, variant, engine, and transmission. The maximum benefit is on the Kushaq Monte Carlo, which is now available at an attractive price point. This pricing strategy also translates to additional savings on registration and insurance, further enhancing the value proposition.
Škoda Auto India is offering a variety of customized and tailor-made offers to suit customer preferences. These include exchange and corporate bonus options, special finance and insurance schemes through banking partners, extended warranty options, and a range of service and maintenance packages. The Kushaq and Slavia also boast superior mileage, with the Kushaq offering up to 19.76 km/l and the Slavia up to 20.32 km/l as per ARAI certification.
In addition to competitive pricing, Škoda Auto India offers a comprehensive warranty package, including a standard 4-year/100,000 km warranty on the Kushaq and Slavia, with an option to extend to 6 years/150,000 km. This package reflects Škoda’s commitment to providing a hassle-free ownership and maintenance experience.
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