When the annual Consumer Electronics Show, better known as CES, begins on Jan. 7 in Las Vegas, attendees will likely notice a "a highly visible law enforcement presence" at the dayslong event, which is organized by the Consumer Technology Association (CTA).
In a statement shared with Mashable, John T. Kelley, vice president and show director of CTA, acknowledged security concerns following the explosion of a Tesla Cybertruck outside the Trump International Hotel Las Vegas on New Year's Day.
"In response to recent tragic events, we have increased our already robust security protocols," Kelley said. "We continue to monitor the situation and are in touch with our security partners and law enforcement officials."
The Cybertruck's driver died by suicide prior to the truck's explosion, according to authorities. Seven bystanders sustained injuries, and fireworks, gas canisters, and fireworks were recovered from the vehicle.
"Ensuring a secure and seamless experience for all is our top priority," Kelley said. "We are working closely with trusted partners, including all levels of government, to deliver robust security, advanced infrastructure, and essential services so attendees can focus on driving growth and forging impactful connections."
Cat Forgione, director of CES communications, declined to provide further information about security efforts in an email to Mashable.
"In terms of new security measures, we have robust security measures in place and the best way to protect the show is not sharing those measures in detail," Forgione said.
A public information officer for the Las Vegas Metropolitan Police Department told Mashable in an email that the agency "always" plans for additional officers to be present at large events in Las Vegas. They did not respond to questions about additional steps law enforcement may be taking to increase security.
CES has outlined security measures in place for the event on its website.
Attendees must present government-issued photo identification to pick up their badge and they can't retrieve badges on behalf of others.
Bag restrictions prohibit attendees from bringing rolling bags of any size, including laptop and computer bags. CES encourages attendees to bring clear bags, and participants may not carry more than two small bags into show venues.
Attendees can also expect K9 dog units at venue entrances, along with random security checks. As an "enhanced security measure," there will be a "vehicle deterrence plan" near key venues. Forgione told Mashable that this tactic has been part of the event's security strategy.
The CES app offers attendees a way to contact CES or venue security if they wish to report something suspicious. Should an emergency evacuation become necessary, CES will share updates and instructions via the event app, CES social media channels, and public announcements.
The trade show is a major draw for consumer electronics and technology companies. Last year, more than 138,000 people attended the event. LG, Samsung, Siemens, L'Oreal, and Panasonic are among this year's exhibitors.
