This iPhone 16 Pro Max vs. Samsung Galaxy S24 Ultra showdown is for OS agnostic users who don't care whether they have an iOS device or an Android.
They just want a darn-good phone.
The iPhone 16 Pro Max, in particular, warrants comparison to the Samsung Galaxy S24 Ultra because these are both the biggest and most expensive (non-foldable) flagships that Apple and Samsung make. Both phones have the same starting price and similarities across the board regarding specs and features, but two very divergent mobile operating systems and a couple other bells and whistles make for some pretty big differences, too.
Here's how the iPhone 16 Pro Max compares to the Samsung Galaxy S24 Ultra.
The iPhone 16 Pro Max starts at $1,199 and comes with the following specs:
Apple A18 Pro chip
6.9-inch display
Adaptive refresh rate up to 120Hz
256GB starting storage
8GB of RAM
Samsung customers, on the other hand, must shell out $1,299, as of this writing. (Its MSRP is $1,419.99.)
Qualcomm Snapdragon 8 Gen 3 chip
6.8-inch display
Adaptive refresh rate up to 120Hz
256GB starting storage
12GB RAM
Comparing the chipsets powering these two devices is difficult right now because Samsung went with a third-party Qualcomm chip and Apple went with in-house silicon, as it has for the past few years. It's also difficult because the iPhone 16 Pro Max isn't out yet, so we can't say which phone performs better right now.
Both phones also go up to 512GB or 1TB of storage, for an increased price, of course. We'll get into more granular display differences in a moment. But when it comes to size and refresh rate, it's basically a wash between these two phones. Apple's is 0.1-inches bigger, but they're both huge.
The iPhone 16 Pro Max comes in four colors: Black Titanium, White Titanium, Natural Titanium, and Desert Titanium.
It's a minimalist set of colors, especially considering the fact that the entry-level iPhone 16 comes in bolder colors (e.g., pink, teal, and more). The Galaxy S24 Ultra beats the iPhone 16 Pro Max handily in terms of colors, coming in Titanium Grey, Titanium Black, Titanium Violet, and Titanium Yellow. Purple and Yellow beat grey and beige any day.
Aside from that, these two phones look about how you'd expect. Samsung positions its rear camera lenses vertically without a bump, while Apple is still using the same bump with a diagonal pattern for the lenses that it used a year ago.
Really, the colors are the big thing here. Go with your gut.
I've already covered that these two phones have almost the same size of display with the same refresh rate, Samsung beats Apple in one major area: peak brightness. Outdoors, the iPhone 16 Pro Max peaks at 2,000 nits, while the Galaxy S24 Ultra peaks at 2,600 nits. Both phones should be perfectly usable outside, but Samsung is just a bit brighter here.
On an OS level, the iPhone 16 Pro Max can do everything inherent to iOS, and the Galaxy S24 Ultra can do everything inherent to Android. These are new phones with new chips and you shouldn't be locked out of anything.
Instead, it's worth looking at AI because that's what every big phone company is leaning on this year. Apple and Samsung have their own suites of AI features, called Apple Intelligence and Galaxy AI, respectively. There isn't exact feature parity between the two, but there are some similarities. Both phones can use AI for speech translation, visual searches, and making edits on text messages or emails.
Samsung has a bit more going on photographically, with a Photoshop-like image editor that uses AI included in the Galaxy S24 Ultra, as well as the ability to turn selfies into cartoon portraits. But Apple, sooner than later, is set to offer features like a text prompt-based image generator and the ability to create custom emoji using AI.
Probably the most major difference between these two phones is Samsung's inclusion of the S Pen stylus with every S24 Ultra. The phone supports the stylus for all sorts of features (or just general daily phone usage), and you can conveniently hide the stylus in a slot on the phone itself. Maybe you don't need that, but for the people who do, the Samsung Galaxy S24 Ultra is probably the way to go.
It's not possible to do deep and direct photo comparisons between these two phones because we don't have an iPhone 16 Pro Max in our hands yet. However, we can at least look at the specs. Here's what you get from the iPhone 16 Pro Max:
48MP wide lens
48MP ultrawide lens
12MP telephoto lens with 5x optical zoom
12MP selfie lens
And here's what Samsung packed into the Galaxy S24 Ultra:
200MP wide lens
50MP telephoto lens with 5x optical zoom
12MP ultra-wide lens
12MP selfie lens
As you can see, the specs are very similar with the exception of the main lenses, which have a pretty sizable gap in megapixel counts between the two of them. That said, don't just assume the Galaxy S24 Ultra's camera is better than the iPhone 16 Pro Max's just because it has more megapixels. These things often shake out quite differently in practice.
In Mashable's battery testing, which involves looping a TikTok video on a phone's display until it dies, the Samsung Galaxy S24 Ultra lasted 13 hours and 1 minute.
There's no way of knowing yet how it compares to the iPhone 16 Pro Max, but here's some food for thought: The iPhone 15 Pro Max, last year's model, came in at 14 hours and 53 minutes in the same test. Also, it's also worth noting that Apple claimed that the iPhone 16 Pro Max delivers the longest battery ever on an iPhone.
Without proper and rigorous testing, we can't firmly recommend one of these phones over the other just yet. As always, your preference for iOS or Android is probably what matters the most when making this decision. Are you ashamed of green text bubbles, or do you believe that iPhone owners need to get over it? That's up to you.
These phones are so similar in terms of basic specs and AI features that OS may, in fact, be the deciding factor. Unless you like styluses, at which point you should definitely get the Samsung Galaxy S24 Ultra.
