Instagram will now let you add up to 20 tracks in one Reel, as well as aligning other elements with the audio.
Instagram will now let you pummel your followers with multiple songs in a Reel.
In a post on Wednesday, the social media company announced a feature that lets you add up to 20 tracks in one Reel. Instagram also added the ability to make text, stickers, and clips align with your audio when you're editing a Reel, a feature long available on competitor TikTok.
Notably, when you add multiple tracks to a Reel, Instagram will generate "your own unique audio mix that will be attributed to you.” Instagram adds that “your fans can save and reuse your audio mixes."
It's one of a number of changes you may have seen on Instagram of late, including AI labels, a new 'prompts' feature and 'reveal' sticker, chatbot versions of creators, and deeply unpopular unskippable ads. The feature could also be another way to satiate and support creators; Instagram pissed off creators last year when it shut down its Reels Play Bonus, but this year the platform has announced several initiatives to get back in creator good books.
